一場完整的TikTok直播一般需要走通這樣的閉環(huán)。

1. 開場/歡迎話術

2. 互動/宣傳話術

3. 帶貨話術

4. 活動話術

5. 逼單話術

6. 感謝/結束話術

1.名稱開場類

歡迎XX進入直播間，誒？這個名字很有意思/很好聽/不是那么好讀/我讀對了嗎，你的名字是有什么故事嗎？

Hi my dear new friends, how are you guys?

Hi XXX, welcome, how are you?

Hi XXX, where are you from? I love your beautiful name!

Hi XXX, Welcome my new friends! Is there any interesting story in your name?

Welcome XXX！I wish I read your name correctly. Anything you like, just tell me and I will show you .

2.話題開場類

歡迎XX進入直播間，我最近經常用XX產品（產品最好與直播間產品有關聯(lián)），你平時用這個產品嗎？

我真的很喜歡這款產品因為它讓我感覺…

Welcome to my livestream, bargain today!

Welcome to my live today! I've personally used this product recently. Anyone who uses it can share comments with us?

I do like this product because it makes me feel…

3.內容開場類

歡迎XX進入直播間，今天要給大家介紹的是XXX的技巧，感興趣的寶寶們記得點個關注.

全場四折起！走過路過不要錯過！

Welcome to my livestream. today I will show you the… don't forget follow me so that you can find me again!

For friends who are interested in my livestream, press the "follow" to find me easier.

Hi new friends, 60% off today, very good price! Don't miss this chance!

4.互動開場類

歡迎XX進入到我們的直播間，所有在直播間的朋友們，如果是第一次刷到我們直播間的新粉，可以在直播間打“新”字，如果是老粉，可以在直播間扣“老”字

Welcome ! My new friends!

Oh dear, you look new here, welcome to be my friends!

Hi there, anyone who is new in my livestream? Please press "1" to let me see you OK?

Hi my old friends! Please press "2" to let me know you are here OK?

2. 互動/宣傳話術

互動/宣傳話術的核心是讓觀眾對我們直播間和產品有一個初步、簡單的了解與記憶點，從而給觀眾一種確定感，使直播間產生更多的停留與評論等有效數(shù)據，同時也營造出更加熱鬧的直播氛圍，進而提升觀眾對于產品的購買欲望。

1.強調直播時間段（適用于有規(guī)律直播時間的直播間，可以增強粉絲粘性）

“非常感謝在我直播間停留的所有朋友們，我每天的直播時間是晚上6點到晚上12點，沒點關注的記得點關注，點了關注的記得每天準時來看哦~”

Thank you for staying here with me, my friends!

Our livestream time is from 6pm. To 12 am. every night.

Please press "Follow" button so that you can find me next time!

For those who have followed me, please come to my livestream very often. I want to see you guys!

2.宣傳直播內容（用最短的時間讓新粉對直播間有一個大概的了解）

“歡迎來到我直播間，我的名字是XX，我每天會給大家分享各種各樣的家居好物，記得關注我，讓我們的生活更加輕松愉悅”

Welcome to my livestream friend! I am XXX, and I will bring interesting products to enlighten your life!

Follow me and let's meet interesting things very often!

Please follow me and let's make our lives more interesting and relaxing.

3.宣傳直播商品特點（強調直播間調性）

“大家看這個商品是不是非常簡約、大氣，漂不漂亮，喜不喜歡？我們家的商品都是高端大氣的商品”

Look, this simple but elegant product! Anyone who doesn’t like this?

Do you love this product? It's truly beautiful and adorable right?

You can see all the products in my livestream are elegant and with reasonable prices, right?

4.發(fā)問式互動話術（發(fā)問可以讓觀眾有一個與你互動的理由）

“剛剛給大家分享的穿搭小技巧大家學會了嗎？”“你們能聽到我的聲音嗎？我的聲音會不會太??？”“這款XXX大家以前用過嗎？”

Hi friends, are you skillful enough to use what I showed you?

Can anybody here hear my voice?

Is my voice volume comfortable for you guys?

Anyone who has the experience of using this product?

5.選擇式話術（給觀眾決定直播間內容的權利）

“下面我給大家展示XXX，想看左邊的扣1，想看右邊的扣2?！?/p>

Now I will show you XXX . Please press "1" to let me show you the left one, and "2" for the right one.

Anyone who is interested in the 2 products? press "1" to see the left one, and "2" for the right one.

6.指令式話術（主播控場，引領直播間節(jié)奏）

“覺得這件衣服主播穿上好看的扣個1”“剛才那個小禮品，想要的把‘想要’打在公屏上”“剛才分享的美妝小技巧，聽懂的寶貝們打個‘懂了’”

Hi guys, press "1" to let me know you like this dress in me OK?

Anyone who wants this free gift? Send me a "want" in the comment OK?

If you've learnt the skills, please send me a "understood" to let me know.

7.教學式話術

“很多寶貝不知道怎么下單購買，我來教你們怎么操作（主播同時拿出備用手機邊說邊展示），點擊左下角的黃色購物袋，找到XX鏈接，點擊購買，然后在這里直接付款就可以了，先付款先發(fā)貨！”

If you don't know how to place an order, I will show you, my baby.

Press the yellow cart on the bottom left corner and find your product, then press "buy" and make your payment.

The earlier you pay, the faster your shipment is.

與此同時，我們還整理了其他常用的一些互動話術，供大家在不同場景中靈活使用：

直接詢問期望人群

Anyone from UK? Let me know please.

More gifts from UK friends!

What time in UK now?

Which state you from?

Had dinner?

How you spend your weekends?

回復低期望區(qū)域評論

Sorry, shop cart is not available for ID.

Sorry Sara from Philippine, 3.99 is only for UK now.

關注話術

Follow me and ship today for you.(附加價值）

Follow me and more gifts for you. (附加價值）

Follow me guys, no follow, cannot find me again!（錯失焦慮）

My boss asked me to get 500 new friends today, could you guys help me to achieve it? please! （引起共情）

點贊話術

Give me 50k likes then lets play a game，earphone as the prize！

I want 100k likes, could you guys help me to get it? Please.

More likes so that more viewers, help me please.

More likes so that I can keep offering the best price for you guys.

Don't forget tapping screen and send me likes!

分享互動

Share my livestream and more gift for you.

Share my livestream and ship for you by today!

引導轉化互動

Go to my yellow cart to check the first link.

Yellow cart, left corner, you can see all my products there.

Only 10 pcs left today guys! Hurry up! The best price only today!

助播配合話術

How many left?

Only 30pcs!

Do more today! A lot of new friends today!

No, almost out of stock, only 30 left!

Ok, Ok, hurry up my friends! Go to the yellow cart, find the 1st link! So good price and quality!

刷禮物互動

Thank you , thank you for your roses, love you love you.

Wow XXX gives me gifts! So nice of you Lily!

Thank you for the gift XXX! So generous and kind of you! I love you guys so much!

3.帶貨話術

電商直播間就是主播不斷向觀眾銷售商品的過程，大火話術在電商直播中是話術中的核心，因此話術中要有著充分的引導轉化邏輯，一步一步讓消費者從進入直播間，到觀看直播，再完成最后的臨門一腳完成成交。

1.商品展示型話術

主播在進行直播帶貨時，要能清晰的傳達產品的質量和使用感受，能夠讓觀眾、分析直觀的感受到商品的效果，從而心動下單購買。比如描繪口紅的顏色，可以帶入場景給觀眾一個細致的描述。

如：“穿上這個裙子和男孩子出去約會，就會給對方一種很溫柔、很春天、很新的感覺”，這樣的話術讓觀眾聽了會很有帶入感。

Wear this skirt for dating to let him feel your softness like spring.

Wear this and give him a feeling of "first love"

2.人設信任型話術

直播帶貨有兩個很大的弊端，一個是觀眾、粉絲無法接觸到產品，只能通過主播的描述來熟悉產品。二是直播畫面所能展示的內容只能觸達到聽覺和視覺，如果是一些賣點主要在觸覺、嗅覺上的產品則很難表現(xiàn)。因此在賣這一類產品時，主播需要讓觀眾對主播與產品都要建立信任感，信任是轉化的基石，觀眾產生了信任才可促使觀眾下單。

a.擔保型：

“這款XX是我的自用款，推薦給大家”“我自己也買了XXX”“我只有用過覺得好用才會推薦給大家”。

This is also my personally used product, so that I recommend it to you guys.

I have amazing using experience, and this is why I recommend it to you.

b.人設型：

“品牌方給我再多的錢，我也不會推薦不好的商品”“我的鼻子至少聞過了一萬種香水，我只會給我直播間的家人們推薦好的香水”

Money cannot make me lie, so that I just recommend the best product to you guys, my friends.

I have sniffed dozens of perfumes, and I will only show you the best ones!

I only show you the best, because you are my dearest friends.

3.專業(yè)型話術

在推薦商品時，主播通過專業(yè)的角度出發(fā)，針對一個產品以及同類的其他產品進行講解，并指導觀眾根據自己的情況選擇商品，用專業(yè)的知識獲得觀眾的信任，進而促使觀眾下單。

如：在3C品類帶貨時，如果你本身對產品有著非常深刻的理解，那么一定會與觀眾建立非常強的信任感，從而促使觀眾下單，如充電五分鐘待機十小時。

Five minutes of charging enables more than 10-hours battery hours.

This earphone gives you a surround sound experience.

4. 活動話術

活動話術的目的是清晰的傳達活動的信息、邏輯，讓觀眾切實感受到活動的優(yōu)惠，同時也增強主播和用戶之間的關系和粘性。

1.直接用價格吸引觀眾

在直播間可以直接一些，強調“低價”、“買X送X”、“我們的直播間比免稅店還便宜”等等。

It's all bargains in my livestream today!

Buy 2 for 3!

Our price is even lower than that in the duty-free shop!

2.給觀眾一個低價的理由

“為什么我們直播間會這么便宜？因為主播給大家做的是團購，大家可以看一下我們直播間現(xiàn)在的人氣，已經突破了XXX，所以你們拿到的都是團購價”

Why is this such an amazing price? Beacace I tried a lot to gain it for you!

Our amazing price is because we are having the " group purchasing " opportunity!

You can see the popularity in our livestream room! And this is why we can have the group purchasing price!

3.從客戶角度出發(fā)

“掙錢不容易，能省一點是一點”

Lower the price and you save more!

Buy it on my livestream, and I will help you save the money!

I've made it the best price for you. Buy it now or never!

4.消除觀眾顧慮，點對點促單

“喜歡這件XX但是有顧慮的寶貝們，聯(lián)系客服留下聯(lián)系方式，下播后我第一時間聯(lián)系你”

For those who like this product but have worries, please leave a comment and I will contact you ASAP.

Send me a message with your worries, and I will help you solve them!

For anyone who wants to know more about this product, please leave a message!

5. 逼單話術

逼單話術是直播間促進成交中非常常見的話術，目的是為了讓正在猶豫的觀眾不要猶豫，激發(fā)消費欲望，立即下單。

1.保障型話術

“我們的產品拍下后1-2個星期可以到你的手上，如果有破損隨時聯(lián)系客服給大家處理，免費退貨”

Make your payment and your product will reach you within 1-2 weeks.

Any damage in the shipment process, you will have the free return.

We have the 7-day no question asked return policy!

2.主播與助播搭配型（氛圍感更強）

主播：還剩多少庫存？

Please check how many our stocks are!

助播：不多了，最后10件（根據直播間人數(shù)來設定庫存數(shù)量，一般設定在同時在線人數(shù)的5-10%）

We don't have too many stocks, just the last 10 !

主播：家人們，最后10件，我們的產品XXXX

My friends, the last 10! Hurry to buy it now!

助播：最后3件！

The last 3 stocks!