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\u3000\u3000\u6b65\u51652020\u5e74\uff0c\u6296\u97f3\u52a0\u5feb\u524d\u8fdb\u7684\u6b65\u4f10\u3002\u8fd16\u4e2a\u6708\u76f4\u64ad\u573a\u6b21\u6708\u5ea6\u8d8b\u52bf\u4e2d\uff0c\u6296\u97f3\u4e3b\u64ad\u76f4\u64ad\u5171\u8ba15531\u4e07\u573a\uff0c\u4ece2\u6708\u8d77\uff0c\u6296\u97f3\u76f4\u64ad\u573a\u6b21\u5feb\u901f\u4e0a\u5347\uff0c\u540c\u6bd4\u589e\u957f511%\uff0c3-7\u6708\u5355\u6708\u76f4\u64ad\u573a\u6b21\u7a81\u7834\u5343\u4e07\u573a\uff0c\u589e\u957f\u663e\u8457\u3002<\/p>\n\n\n\n

\u3000\u3000\u4ece\u4e3b\u64ad\u589e\u91cf\u548c\u76f4\u64ad\u573a\u6b21\u589e\u91cf\u770b\uff0c\u6296\u97f3\u5728\u4e0a\u534a\u5e74\u52a0\u5927\u76f4\u64ad\u5e03\u5c40\u529b\u5ea6\uff0c\u901a\u8fc7\u4e3b\u64ad\u6276\u6301\u8ba1\u5212\uff0c\u5438\u5f15\u4e3b\u64ad\u5165\u9a7b\u3002<\/p>\n\n\n\n

\u3000\u3000\u4f5c\u4e3a\u5f53\u4e0b\u7528\u6237\u6700\u6d3b\u8dc3\u4e4b\u4e00\u7684\u5e73\u53f0\uff0c\u8bb8\u591a\u6296\u97f3\u7528\u6237\u7eb7\u7eb7\u5229\u7528\u6296\u97f3\u5b8c\u6210\u4e86\u6d41\u91cf\u53d8\u73b0\u8d5a\u94b1\u3002\u8fd9\u4e5f\u5438\u5f15\u4e86\u8bb8\u591a\u4eba\u4e5f\u52a0\u5165\u6296\u97f3\u7684\u5927\u90e8\u961f\uff0c\u5728\u521a\u4e86\u89e3\u6296\u97f3\u7684\u65f6\u5019\uff0c\u65b0\u624b\u4eec\u603b\u662f\u5145\u6ee1\u5404\u79cd\u9ed1\u4eba\u95ee\u53f7\u3002<\/p>\n\n\n\n

\u3000\u3000\u90a3\u4e48\u4f5c\u4e3a\u65b0\u624b\uff0c\u65e2\u8981\u65f6\u523b\u4fdd\u6301\u5b66\u4e60\uff0c\u53c8\u8981\u5bfb\u627e\u6296\u97f3\u53d8\u73b0\u9879\u76ee\uff0c\u5982\u4f55\u5feb\u901f\u5165\u95e8\uff0c\u6210\u4e86\u6211\u4eec\u6700\u5173\u5fc3\u7684\u8bdd\u9898\u3002\u5b66\u82f1\u8bed\u65f6\uff0c\u8001\u5e08\u4f1a\u4ece\u4e00\u4e2a\u4e00\u4e2a\u7684\u5355\u8bcd\u5f00\u59cb\u6559\u6211\u4eec\uff0c\u5b66\u4e60\u6296\u97f3\u8fd0\u8425\uff0c\u4e5f\u8981\u4ece\u540d\u8bcd\u5f00\u59cb\u3002\u8749\u5988\u5988\u5c06\u6296\u97f3\u5708\u5e38\u7528\u7684\u540d\u8bcd\u6574\u7406\u5230\u672c\u7bc7\u6587\u7ae0\uff0c\u5e0c\u671b\u53ef\u4ee5\u5e2e\u52a9\u5230\u4f60\uff0c\u5efa\u8bae\u6536\u85cf!<\/p>\n\n\n\n

\u3000\u3000\u4e00\u3001\u6296\u97f3\u77ed\u89c6\u9891\u540d\u8bcd<\/p>\n\n\n\n

\u3000\u30001.\u63a8\u8350\u673a\u5236<\/strong><\/p>\n\n\n\n

\u3000\u3000\u6839\u636e\u7528\u6237\u5bf9\u7269\u54c1\u6216\u8005\u4fe1\u606f\u7684\u504f\u597d\uff0c\u53d1\u73b0\u7269\u54c1\u6216\u8005\u5185\u5bb9\u672c\u8eab\u7684\u76f8\u5173\u6027\uff0c\u6216\u8005\u662f\u53d1\u73b0\u7528\u6237\u7684\u76f8\u5173\u6027\uff0c\u7136\u540e\u518d\u57fa\u4e8e\u8fd9\u4e9b\u5173\u8054\u6027\u8fdb\u884c\u63a8\u8350\u3002<\/p>\n\n\n\n

\u3000\u30002.\u6d41\u91cf\u6c60<\/strong><\/p>\n\n\n\n

\u3000\u3000\u6d41\u91cf\u6c60\u662f\u201c\u8425\u9500\u5b66\u201d\u7f51\u7edc\u6210\u4ea4\u7387\u500d\u589e\u4f53\u7cfb\u63d0\u51fa\u7684\u4e00\u4e2a\u65b0\u6982\u5ff5\u3002\u6d41\u91cf\u6c60\u5c31\u662f\u6d41\u91cf\u7684\u84c4\u79ef\u7684\u5bb9\u5668\uff0c\u4e3b\u8981\u662f\u4e3a\u4e86\u9632\u6b62\u6709\u6548\u6d41\u91cf\u6d41\u8d70\u800c\u8bbe\u7f6e\u7684\u6570\u636e\u5e93\u3002<\/p>\n\n\n\n

\u3000\u30003.\u9650\u6d41<\/strong><\/p>\n\n\n\n

\u3000\u3000\u9650\u6d41\u5c31\u662f\u6307\u9650\u5236\u4f60\u53d1\u89c6\u9891\u7684\u53ef\u89c1\u8303\u56f4\u3002<\/p>\n\n\n\n

\u3000\u30004.\u8d26\u53f7\u6743\u91cd<\/strong><\/p>\n\n\n\n

\u3000\u3000\u8d26\u53f7\u6743\u91cd\u662f\u6307\u5e73\u53f0\u91cc\u9762\u7684\u4e00\u9879\u5185\u5728\u6570\u503c\uff0c\u5b83\u4f1a\u5f71\u54cd\u7528\u6237\u4f5c\u54c1\u7684\u66dd\u5149\u5ea6\u3002\u6743\u91cd\u9ad8\u7684\u7528\u6237\u5c31\u76f8\u5bf9\u5bb9\u6613\u83b7\u5f97\u66f4\u591a\u521d\u59cb\u91cf\u3002\u5982\u679c\u4f5c\u54c1\u7684\u7528\u6237\u53cd\u9988\u4e5f\u4e0d\u9519\u7684\u8bdd\uff0c\u5f88\u5bb9\u8fdb\u5165\u66f4\u5927\u7684\u6d41\u91cf\u6c60\uff0c\u5f62\u6210\u5c0f\u70ed\u95e8\uff0c\u751a\u81f3\u5927\u70ed\u70b9\u3002\u5982\u679c\u8d26\u53f7\u6743\u91cd\u8f83\u4f4e\uff0c\u90a3\u4e48\u53d1\u5e03\u7684\u89c6\u9891\u4f5c\u54c1\u83b7\u5f97\u7684\u521d\u59cb\u6d41\u91cf\u5c31\u4f1a\u8f83\u4f4e\uff0c\u89c6\u9891\u5c31\u5f88\u96be\u88ab\u4eba\u770b\u89c1\uff0c\u4e5f\u4e0d\u4f1a\u8fdb\u5165\u4e0b\u4e00\u4e2a\u5927\u7684\u6d41\u91cf\u6c60\u3002<\/p>\n\n\n\n

\u3000\u30005. \u8d26\u53f7\u6743\u7ea7\u53ca\u964d\u6743<\/strong><\/p>\n\n\n\n

\u3000\u3000\u6296\u97f3\u7ed9\u5e10\u53f7\u7684\u6743\u91cd\u67094\u4e2a\u7b49\u7ea7\uff0c\u4ece0\u52303\uff0c0\u6700\u4f4e\uff0c3\u6700\u9ad8\u3002\u8d26\u53f7\u6743\u91cd\u4e0e\u7528\u6237\u77ed\u89c6\u9891\u4f5c\u54c1\u4f18\u8d28\u7a0b\u5ea6\u76f8\u5173\uff0c\u4f1a\u5f71\u54cd\u7528\u6237\u4f5c\u54c1\u7684\u63a8\u8350\u91cf\u548c\u66dd\u5149\u5ea6\u3002<\/p>\n\n\n\n

\u3000\u3000\u4ec0\u4e48\u60c5\u51b5\u4e0b\u8d26\u53f7\u4f1a\u88ab\u964d\u6743?<\/p>\n\n\n\n

\u3000\u3000\u50f5\u5c38\u53f7\uff1a\u5982\u679c\u662f\u6301\u7eed\u4e00\u4e2a\u661f\u671f\u65b0\u53d1\u5e03\u4f5c\u54c1\uff0c\u5728\u64ad\u653e\u91cf100\u4ee5\u4e0b\uff0c\u89c6\u4e3a\u50f5\u5c38\u53f7\u3002\u51e0\u4e4e\u7b49\u4e8e\u5e9f\u53f7\uff0c\u5efa\u8bae\u91cd\u65b0\u6ce8\u518c\u6296\u97f3\u53f7\u3002\u50f5\u5c38\u53f7\u5c31\u662f\u8bf4\u5c31\u7b97\u6296\u97f3\u597d\u53cb\u4e5f\u4e0d\u4f1a\u7ed9\u63a8\u8350\u3002\u76f8\u5f53\u4e8e\u4f60\u53d1\u670b\u53cb\u5708\u522b\u4eba\u4e5f\u770b\u4e0d\u5230\u3002<\/p>\n\n\n\n

\u3000\u3000\u6700\u4f4e\u6743\u91cd\u53f7\uff1a\u5982\u679c\u6301\u7eed7\u5929\u65b0\u53d1\u5e03\u4f5c\u54c1\uff0c\u64ad\u653e\u91cf\u5728100\u4e00200\u7684\u64ad\u653e\u91cf\u5f98\u5f8a\u3002\u5c31\u662f\u6700\u4f4e\u6743\u91cd\u53f7\uff0c\u53ea\u4f1a\u88ab\u63a8\u8350\u5230\u4f4e\u7ea7\u6d41\u91cf\u6c60\uff0c\u5982\u679c\u6301\u7eed\u534a\u4e2a\u6708\u5230\u4e00\u4e2a\u6708\u6ca1\u6709\u7a81\u7834\u7684\u8bdd\u4f1a\u88ab\u964d\u4e3a\u50f5\u5c38\u53f7\u3002<\/p>\n\n\n\n

\u3000\u3000\u4e2d\u9014\u964d\u6743\uff1a\u642c\u8fd0\u53f7\uff0c\u590d\u5236\u7684\u5176\u4ed6\u5e73\u53f0\u7684\u89c6\u9891\u6ca1\u6709\u7ecf\u8fc7\u4e8c\u6b21\u521b\u4f5c\uff0c\u6216\u8005\u8bf4\u8fd9\u4e2a\u89c6\u9891\u88ab\u591a\u4eba\u642c\u8fd0,\u5f53\u88ab\u5e73\u53f0\u8bc6\u522b\u5230\uff0c\u4f1a\u5bfc\u81f4\u964d\u6743\u3002<\/p>\n\n\n\n

\u3000\u30006.\u517b\u53f7<\/strong><\/p>\n\n\n\n

\u3000\u3000\u6839\u636e\u5e73\u53f0\u7684\u89c4\u5219\u8981\u6c42\u548c\u504f\u597d\uff0c\u5bf9\u8d26\u53f7\u7684\u7ef4\u62a4\u3002(\u4e00\u822c\u517b\u53f7\u60c5\u51b5\uff1a\u65b0\u6ce8\u518c\u7684\u65b0\u8d26\u53f7\u9700\u8981\u517b\u53f7;\u6ce8\u518c\u5f88\u4e45\u7684\u8001\u53f7\uff0c\u73b0\u5728\u60f3\u9891\u7e41\u8f93\u51fa\u5185\u5bb9\u9700\u8981\u517b\u53f7;\u88ab\u5e73\u53f0\u63d0\u9192\u8fc7\uff0c\u964d\u8fc7\u6743\u7684\u8d26\u53f7\u9700\u8981\u91cd\u65b0\u517b\u53f7;\u4e00\u6bb5\u65f6\u95f4\u89c6\u9891\u6ca1\u6709\u63a8\u8350\uff0c\u7c7b\u4f3c\u50f5\u5c38\u53f7\u7684\u8d26\u53f7\u9700\u8981\u517b\u53f7)<\/p>\n\n\n\n

\u3000\u30007.\u7528\u6237\u6807\u7b7e<\/strong><\/p>\n\n\n\n

\u3000\u3000\u4e00\u4e2a\u7528\u6237\u6ce8\u518c\u65b0\u8d26\u53f7\uff0c\u7cfb\u7edf\u4f1a\u81ea\u52a8\u5206\u53d120\u4e2a\u89c6\u9891\uff0c\u901a\u8fc7\u7528\u6237\u5728\u8fd920\u4e2a\u89c6\u9891\u7684\u505c\u7559\u65f6\u95f4\u3001\u64ad\u653e\u6b21\u6570\u3001\u70b9\u8d5e\u3001\u7559\u8a00\u3001\u5173\u6ce8\u7b49\u4fe1\u606f\uff0c\u7cfb\u7edf\u5c31\u80fd\u5f88\u5feb\u5224\u65ad\u51fa\u7528\u6237\u5c5e\u6027\uff0c\u5b9a\u4e49\u7528\u6237\u6807\u7b7e\u3002<\/p>\n\n\n\n

\u3000\u30008.\u8d26\u53f7\u6807\u7b7e<\/strong><\/p>\n\n\n\n

\u3000\u3000\u6296\u97f3\u7b97\u6cd5\u6839\u636e\u89c6\u9891\u7684\u5185\u5bb9\u7b5b\u9009\u5f52\u7c7b\uff0c\u63a8\u9001\u7ed9\u5bf9\u6b64\u5185\u5bb9\u611f\u5174\u8da3\u7684\u7528\u6237\u3002\u6807\u7b7e\u660e\u786e\uff0c\u89c6\u9891\u53d1\u5e03\u540e\u5f88\u5feb\u4f1a\u88ab\u76ee\u6807\u7528\u6237\u770b\u5230\u3002\u6807\u7b7e\u4e0d\u660e\u786e\uff0c\u7cfb\u7edf\u7b97\u6cd5\u65e0\u6cd5\u5f97\u77e5\u63a8\u8350\u67d0\u79cd\u7c7b\u578b\u7528\u6237\uff0c\u5219\u89c6\u9891\u4e0d\u88ab\u63a8\u8350\u3002<\/p>\n\n\n\n

\u3000\u30009.\u5b8c\u64ad\u7387<\/strong><\/p>\n\n\n\n

\u3000\u3000\u5b8c\u64ad\u7387\u662f\u8861\u91cf\u4e00\u4e2a\u89c6\u9891\u8d28\u91cf\u7684\u91cd\u8981\u6307\u6807\u4e4b\u4e00\uff0c\u662f\u89c6\u9891\u88ab\u64ad\u653e\u5b8c\u7684\u6b21\u6570\u5360\u6240\u6709\u64ad\u653e\u91cf\u7684\u6bd4\u4f8b\u3002\u5b8c\u64ad\u7387\u8d8a\u9ad8\uff0c\u5219\u7cfb\u7edf\u8ba4\u5b9a\u8fd9\u4e2a\u89c6\u9891\u8d28\u91cf\u5c31\u8d8a\u597d\uff0c\u7cfb\u7edf\u63a8\u8350\u7684\u6d41\u91cf\u5c31\u8d8a\u591a\u3002\u6bd4\u5982\u6709\u4e00\u767e\u4e2a\u4eba\u770b\u5230\u4e86\u4f60\u7684\u89c6\u9891\uff0c\u4f46\u662f\u4ece\u5934\u5230\u5c3e\u770b\u5b8c\u7684\u53ea\u6709\u516b\u5341\u4eba\uff0c\u90a3\u4e48\u4f60\u7684\u8fd9\u6761\u89c6\u9891\u7684\u5b8c\u64ad\u7387\u662f\u767e\u5206\u4e4b\u516b\u5341\u3002<\/p>\n\n\n\n

\u3000\u300010.\u4e2a\u4ebaIP<\/strong><\/p>\n\n\n\n

\u3000\u3000\u7f51\u7edc\u7528\u8bed\uff0c\u6307\u4e2a\u4eba\u5bf9\u67d0\u79cd\u6210\u679c\u7684\u5360\u6709\u6743\uff0c\u5728\u4e92\u8054\u7f51\u65f6\u4ee3\uff0c\u5b83\u53ef\u4ee5\u6307\u4e00\u4e2a\u7b26\u53f7\u3001\u4e00\u79cd\u4ef7\u503c\u89c2\u3001\u4e00\u4e2a\u5171\u540c\u7279\u5f81\u7684\u7fa4\u4f53\u3001\u4e00\u90e8\u81ea\u5e26\u6d41\u91cf\u7684\u5185\u5bb9\u3002<\/p>\n\n\n\n

\u3000\u300011.UGC<\/strong><\/p>\n\n\n\n

\u3000\u3000\u4e92\u8054\u7f51\u672f\u8bed\uff0c\u5168\u79f0\u4e3aUser Generated Content\uff0c\u4e5f\u5c31\u662f\u7528\u6237\u751f\u6210\u5185\u5bb9\uff0c\u5373\u7528\u6237\u539f\u521b\u5185\u5bb9\u3002\u7528\u6237\u5c06\u81ea\u5df1\u539f\u521b\u7684\u5185\u5bb9\u901a\u8fc7\u4e92\u8054\u7f51\u5e73\u53f0\u8fdb\u884c\u5c55\u793a\u6216\u8005\u63d0\u4f9b\u7ed9\u5176\u4ed6\u7528\u6237\u3002<\/p>\n\n\n\n

\u3000\u300012.DOU+<\/strong><\/p>\n\n\n\n

\u3000\u3000dou+\u662f\u6296\u97f3\u7684\u4ed8\u8d39\u63a8\u5e7f\u529f\u80fd\uff0c\u76f8\u5f53\u4e8e\u6dd8\u5b9d\u7684\u76f4\u901a\u8f66\u3002<\/p>\n\n\n\n

\u3000\u300013.\u84ddv\u8ba4\u8bc1<\/strong><\/p>\n\n\n\n

\u3000\u3000\u6296\u97f3\u5b98\u65b9\u5bf9\u4f60\u7684\u5b9e\u540d\u8ba4\u8bc1\uff0c\u53ea\u9488\u5bf9\u4f01\u4e1a\uff0c\u4e2a\u4eba\u65e0\u6cd5\u7533\u8bf7\u3002<\/p>\n\n\n\n

\u3000\u300014.\u4e92\u52a8\u6570\u636e<\/strong><\/p>\n\n\n\n

\u3000\u3000\u70b9\u8d5e\u3001\u8bc4\u8bba\u3001\u5206\u4eab(\u8f6c\u53d1)\u3001\u65b0\u589e\u5173\u6ce8\u6570\u3001\u4e3b\u9875\u8bbf\u95ee\u91cf\uff0c\u67e5\u770b\u76f8\u5173\u97f3\u4e50\u3001\u70b9\u51fb\u8bdd\u9898\u3002<\/p>\n\n\n\n

\u3000\u300015.\u622a\u6d41<\/strong><\/p>\n\n\n\n

\u3000\u3000\u8bc4\u8bba\u533a\u622a\u6d41\uff0c\u8bc4\u8bba\u7684\u6587\u6848\u529f\u5e95\u597d\u7684\u8bdd\uff0c\u5f15\u8d77\u521b\u4f5c\u8005\u548c\u540c\u8bc4\u8bba\u533a\u7684\u7528\u6237\u5171\u9e23\u6216\u8bc4\u8bba\u5185\u5bb9\u6210\u4e3a\u70ed\u95e8\u8bc4\u8bba\uff0c\u4f60\u7684\u4e3b\u9875\u9762\u5c31\u4f1a\u88ab\u5173\u6ce8\uff0c\u5373\u53ef\u5728\u540c\u7c7b\u578b\u7684\u6296\u97f3\u5927\u53f7\u8bc4\u8bba\u533a\u8fdb\u884c\u6d41\u91cf\u622a\u53d6\u3002<\/p>\n\n\n\n

\u3000\u300016.5\u7ea7\u9636\u68af\u6307\u6807<\/strong><\/p>\n\n\n\n

\u3000\u3000\u5206\u522b\u662f\u5b8c\u64ad\u7387\u3001\u70b9\u8d5e\u3001\u8bc4\u8bba\u3001\u8f6c\u53d1\u548c\u5173\u6ce8\u6bd4\u3002\u5b8c\u64ad\u7387\u9ad8\u53ef\u4ee5\u88ab\u63a8\u8350\u5230\u66f4\u5927\u7684\u6d41\u91cf\u6c60;\u70b9\u8d5e\u3001\u8bc4\u8bba\u548c\u8f6c\u53d1\u7387\u9ad8\u7684\u8981\u4e48\u662f\u7528\u6237\u66f4\u7cbe\u51c6\u3001\u8981\u4e48\u662f\u8bdd\u9898\u6709\u4e89\u8bae\u6027;\u5173\u6ce8\u6bd4\u9ad8\u7684\u8d26\u53f7\u5177\u6709\u53d8\u6210\u5927\u53f7\u7684\u6f5c\u8d28\u3002<\/p>\n\n\n\n

\u3000\u300017.MCN<\/strong><\/p>\n\n\n\n

\u3000\u3000MCN(Multi-Channel Network)\uff0c\u5373\u7f51\u7ea2\u5b75\u5316\u4e2d\u5fc3\uff0c\u662f\u4e13\u4e1a\u57f9\u517b\u548c\u6276\u6301\u7f51\u7ea2\u8fbe\u4eba\u7684\u7ecf\u7eaa\u516c\u53f8\u6216\u8005\u673a\u6784\u3002<\/p>\n\n\n\n

\u3000\u300018.BGM<\/strong><\/p>\n\n\n\n

\u3000\u3000BGM(Background music)\uff0c\u80cc\u666f\u97f3\u4e50\u3002<\/p>\n\n\n\n

\u3000\u300019.CPC<\/strong><\/p>\n\n\n\n

\u3000\u3000CPC(Cost Per Click)\uff0c\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\uff0c\u5373\u70b9\u51fb\u5355\u4ef7\u3002<\/p>\n\n\n\n

\u3000\u300020.CPM<\/strong><\/p>\n\n\n\n

\u3000\u3000CPM(Cost Per Mile\u6216\u8005Cost Per Thousand Impression)\uff0c\u5343\u4eba\u6210\u672c\u4e5f\u79f0\u5343\u6b21\u5c55\u793a\u8d39\u7528\u3002\u5373\u5e7f\u544a\u5c55\u793a\u4e00\u5343\u6b21\u9700\u8981\u652f\u4ed8\u7684\u8d39\u7528\u3002CPM\u662f\u8bc4\u4f30\u5e7f\u544a\u6548\u679c\u7684\u6307\u6807\u4e4b\u4e00\u3002<\/p>\n\n\n\n

\u3000\u300021.oCPM<\/strong><\/p>\n\n\n\n

\u3000\u3000oCPM(Optimized Cost Per 1000 Impressions)\uff0c\u4f18\u5316\u540e\u7684CPM\u3002oCPM\u5b9e\u9645\u4e0a\u76f8\u5f53\u4e8e\u4e00\u4e2a\u865a\u62df\u7684\u8fd0\u8425\u6295\u653e\u4e13\u5458\uff0c\u591a\u7ef4\u5ea6\u3001\u5b9e\u65f6\u53cd\u9988\u5386\u53f2\u79ef\u7d2f\u7684\u6d77\u91cf\u6570\u636e\uff0c\u80fd\u591f\u9488\u5bf9\u5e7f\u544a\u7684\u6210\u672c\u76ee\u6807\u548c\u5b9e\u65f6\u6295\u653e\u6548\u679c\uff0c\u8fdb\u884c\u5feb\u901f\u8ba1\u7b97\u548c\u8c03\u6574\uff0c\u7ed9\u51fa\u4e00\u4e2a\u76f8\u5bf9\u6700\u4f18\u7684\u51fa\u4ef7\u3002<\/p>\n\n\n\n

\u3000\u300022.RPM<\/strong><\/p>\n\n\n\n

\u3000\u3000RPM(Revenue Per Mille )\u5343\u6b21\u5c55\u793a\u6536\u5165\uff0c\u548cCPM\u7c7b\u4f3c\uff0cRPM\u662f\u9488\u5bf9\u5e7f\u544a\u5c55\u793a\u5546(\u6bd4\u5982Adsense\u5546\u6237)\u800c\u8a00\u7684\u3002<\/p>\n\n\n\n

\u3000\u300023.CPT<\/strong><\/p>\n\n\n\n

\u3000\u3000CPT(Cost Per Time)\uff0c \u6bcf\u65f6\u95f4\u6bb5\u6210\u672c\uff0c\u4ee5\u65f6\u95f4\u6765\u8ba1\u8d39\u7684\u5e7f\u544a\u3002\u56fd\u5185\u5f88\u591a\u7684\u7f51\u7ad9\u90fd\u662f\u6309\u7167\u201c\u4e00\u4e2a\u661f\u671f\u591a\u5c11\u94b1\u201d\u8fd9\u79cd\u56fa\u5b9a\u6536\u8d39\u6a21\u5f0f\u6765\u6536\u8d39\u3002<\/p>\n\n\n\n

\u3000\u300024.CTR<\/strong><\/p>\n\n\n\n

\u3000\u3000CTR(Click-through Rate)\uff0c\u70b9\u51fb\u6b21\u6570\u5360\u5c55\u793a\u6b21\u6570\u7684\u767e\u5206\u6bd4\u3002\u70b9\u51fb\u7387\u662f\u6307\u7528\u6237\u70b9\u51fb\u7f51\u9875\u5e7f\u544a\u4e0e\u67e5\u770b\u5e7f\u544a\u7684\u8bbf\u95ee\u8005\u603b\u6570\u76f8\u6bd4\u7684\u6b21\u6570\u3002\u5e7f\u544a\u5546\u4f7f\u7528\u70b9\u51fb\u7387\u6765\u8861\u91cf\u5bf9\u5e7f\u544a\u7684\u5174\u8da3\u3002<\/p>\n\n\n\n

\u3000\u300025.CVR<\/strong><\/p>\n\n\n\n

\u3000\u3000CVR (Click Value Rate)\uff0c\u8f6c\u5316\u7387\uff0c\u8861\u91cfCPA\u5e7f\u544a\u6548\u679c\u7684\u6307\u6807\u3002<\/p>\n\n\n\n

\u3000\u3000\u6296\u97f3\u77ed\u89c6\u9891<\/p>\n\n\n\n

\u3000\u3000\u4e8c\u3001\u6296\u97f3\u7535\u5546\u540d\u8bcd<\/p>\n\n\n\n

\u3000\u30001.\u6296\u97f3\u5c0f\u5e97<\/strong><\/p>\n\n\n\n

\u3000\u3000\u6296\u97f3\u5c0f\u5e97\u662f\u6296\u97f3\u5356\u8d27\u7684\u4e00\u4e2a\u65b9\u5f0f\uff0c\u548c\u5546\u54c1\u6a71\u7a97\u4e0d\u4e00\u6837\uff0c\u5b83\u662f\u4e00\u4e2a\u5e97\u9762\uff0c\u548c\u6dd8\u5b9d\u7f51\u5e97\u7279\u6027\u540c\u6837\u3002<\/p>\n\n\n\n

\u3000\u30002.\u6296\u97f3\u8d2d\u7269\u52a9\u624b<\/strong><\/p>\n\n\n\n

\u3000\u3000\u6296\u97f3\u8d2d\u7269\u52a9\u624b\u662f\u6296\u97f3\u63a8\u51fa\u7684\u53ef\u4ee5\u5c55\u73b0\u5165\u9a7b\u5546\u5bb6\u4ea7\u54c1\uff0c\u4ee5\u53ca\u67e5\u8be2\u7528\u6237\u8d2d\u4e70\u4ea7\u54c1\u8ba2\u5355\u8be6\u60c5\u7684\u529f\u80fd\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u5728\u300c\u8d2d\u7269\u52a9\u624b\u300d\u529f\u80fd\u4e2d\uff0c\u8fd8\u6709\u6700\u65b0\u3001\u6700\u706b\u7684\u5546\u54c1\u4f18\u5148\u63a8\u8350\uff0c\u5982\u5546\u54c1\u52a8\u6001\u548c\u597d\u7269\u699c\u3002<\/p>\n\n\n\n

\u3000\u30003.\u6296\u97f3\u6a71\u7a97<\/strong><\/p>\n\n\n\n

\u3000\u3000\u662f\u6296\u97f3\u5e26\u8d27\u7684\u5b98\u65b9\u7248\u672c\uff0c\u7528\u6237\u901a\u8fc7\u6296\u97f3\u89c6\u9891\u63a8\u5e7f\u4ea7\u54c1\uff0c\u53ef\u4ee5\u5f15\u5bfc\u7528\u6237\u70b9\u51fb\u5230\u6dd8\u5b9d\u8d2d\u4e70\u4ea7\u54c1\uff0c\u4ece\u800c\u89c6\u9891\u7684\u7528\u6237\u8d5a\u53d6\u4e2d\u95f4\u7684\u4f63\u91d1\u3002<\/p>\n\n\n\n

\u3000\u3000\u5f00\u901a\u540e\u83b7\u5f97\u6743\u76ca\u5982\u4e0b\uff1a<\/p>\n\n\n\n

\u3000\u300001\u3001\u62e5\u6709\u4e2a\u4eba\u4e3b\u9875\u5546\u54c1\u6a71\u7a97\u529f\u80fd\uff0c\u652f\u6301\u5728\u89c6\u9891\u548c\u76f4\u64ad\u4e2d\u6dfb\u52a0\u5e76\u5206\u4eab\u5546\u54c1<\/p>\n\n\n\n

\u3000\u300002\u3001\u62e5\u6709\u4e2a\u4eba\u9875\u89c6\u9891\u7f6e\u9876\u529f\u80fd<\/p>\n\n\n\n

\u3000\u300003\u3001dou+(\u89c6\u9891\u52a0\u70ed)\u529f\u80fd<\/p>\n\n\n\n

\u3000\u300004\u3001\u652f\u6301\u767b\u5f55\u8fbe\u4ebaPC\u7ba1\u7406\u5e73\u53f0(e.douyin.com)\uff0c\u53efPC\u7aef\u56de\u590d\u6d88\u606f\u3001\u8bbe\u7f6e\u79c1\u4fe1\u81ea\u52a8\u56de\u590d\u3001\u79c1\u4fe1\u81ea\u5b9a\u4e49\u83dc\u5355\u3001\u67e5\u770b\u8d26\u53f7\u8fd0\u8425\u6570\u636e\u3001\u7f6e\u9876\u8bc4\u8bba\u7b49\u3002<\/p>\n\n\n\n

\u3000\u3000\u5982\u4f55\u5f00\u901a\u5546\u54c1\u6a71\u7a97?<\/p>\n\n\n\n

\u3000\u3000\u5b9e\u540d\u8ba4\u8bc1\uff1a\u4e2a\u4eba\u4e3b\u9875\u89c6\u9891\u6570(\u516c\u5f00\u4e14\u5ba1\u6838\u901a\u8fc7)\u226510\u6761\u8d26\u53f7\u7c89\u4e1d\u91cf\u22651000<\/p>\n\n\n\n

\u3000\u30004.\u6296\u97f3\u661f\u56fe\u8ba1\u5212<\/strong><\/p>\n\n\n\n

\u3000\u3000\u6296\u97f3\u7684\u8425\u9500\u63a8\u5e7f\u4efb\u52a1\u63a5\u5355\u5e73\u53f0\uff0c\u7c7b\u4f3c\u4e8e\u5fae\u535a\u548c\u6dd8\u5b9d\u7684\u5fae\u4efb\u52a1\u3001\u5feb\u624b\u7684\u5feb\u63a5\u5355\u529f\u80fd\uff0c\u5e7f\u544a\u4e3b\u5982\u679c\u8981\u901a\u8fc7\u8fbe\u4eba\u6295\u653e\u5e7f\u544a\uff0c\u5fc5\u987b\u5728\u661f\u56fe\u4e0a\u63a5\u5355\u3001\u4ea4\u6613\uff0c\u661f\u56fe\u76f8\u5e94\u4ece\u4e2d\u62bd\u6210\u3002<\/p>\n\n\n\n

\u3000\u30005.\u79cd\u8349<\/strong><\/p>\n\n\n\n

\u3000\u3000\u662f\u4e3a\u6f5c\u5728\u6d88\u8d39\u8005\u63d0\u4f9b\u6d88\u8d39\u5efa\u8bae\u7684\u4e00\u79cd\u884c\u4e3a\u3002\u65e8\u5728\u5e2e\u52a9\u6d88\u8d39\u8005\u505a\u51fa\u6700\u4f18\u8d2d\u4e70\u51b3\u7b56\u3002\u79cd\u8349\u7684\u5f62\u5f0f\u5305\u62ec\uff1a\u6d4b\u8bc4\u3001\u5f00\u7bb1\u3001\u4f7f\u7528\u3001\u6559\u7a0b\u3001\u5c55\u793a\u7b49\u3002<\/p>\n\n\n\n

\u3000\u30006\uff0e\u6296\u97f3\u6d77\u8349\u8ba1\u5212<\/strong><\/p>\n\n\n\n

\u3000\u3000\u300c\u6d77\u8349\u8ba1\u5212\u300d\u5373\u300c\u6d77\u91cf\u7684\u79cd\u8349\u8ba1\u5212\u300d\uff0c\u6296\u97f3\u5b98\u65b9\u901a\u8fc7\u6d77\u8349\u8ba1\u5212\u7b5b\u9009\u9ad8\u8d28\u6709\u8da3\u7684\u79cd\u8349\u89c6\u9891\uff0c\u7ed9\u89c6\u9891\u521b\u4f5c\u8005\u63d0\u4f9b\u8d44\u6e90\u3001\u6d41\u91cf\u548c\u8fd0\u8425\u7b49\u65b9\u9762\u7684\u652f\u6301\u3002<\/p>\n\n\n\n

\u3000\u30007.\u53e0\u52a0\u63a8\u8350<\/strong><\/p>\n\n\n\n

\u3000\u3000\u53e0\u52a0\u63a8\u8350\uff0c\u662f\u6307\u89c6\u9891\u7ecf\u8fc7\u7efc\u5408\u6743\u91cd\u8bc4\u4f30\u88ab\u5224\u5b9a\u4e3a\u53d7\u6b22\u8fce\u540e\uff0c\u4f1a\u81ea\u52a8\u4e3a\u5185\u5bb9\u52a0\u6743\u3002<\/p>\n\n\n\n

\u3000\u3000\u53e0\u52a0\u63a8\u8350\u7684\u8bc4\u4ef7\u6307\u6807\uff1a\u70b9\u8d5e\u6570\u3001\u8bc4\u8bba\u6570\u3001\u8f6c\u53d1\u6570\u548c\u5b8c\u64ad\u7387\u3002<\/p>\n\n\n\n

\u3000\u3000\u4f8b\uff1a\u65b0\u89c6\u9891\u4f1a\u667a\u80fd\u5206\u53d1100\u5de6\u53f3\u7684\u64ad\u653e\u91cf\uff0c\u5982\u8f6c\u53d1\u91cf\u8fbe30\uff0c\u7b97\u6cd5\u5224\u65ad\u4e3a\u53d7\u6b22\u8fce\u7684\u5185\u5bb9\uff0c\u53e0\u52a0\u63a8\u8350\u4f1a\u7ed93000;\u8f6c\u53d1\u91cf\u8fbe300\uff0c\u7b97\u6cd5\u6301\u7eed\u53e0\u52a0\u63a8\u8350\u523030000\u3002\u4ee5\u6b64\u7c7b\u63a8\u3002<\/p>\n\n\n\n

\u3000\u30008.\u6d41\u91cf\u6c60\u63a8\u8350<\/strong><\/p>\n\n\n\n

\u3000\u3000\u6839\u636e\u7b97\u6cd5\uff0c\u6296\u97f3\u4f1a\u7ed9\u6bcf\u4e2a\u77ed\u89c6\u9891\u5206\u914d\u4e00\u4e2a\u5e73\u5747\u66dd\u5149\u91cf\u7684\u6d41\u91cf\u6c60\u3002<\/p>\n\n\n\n

\u3000\u3000\u6839\u636e\u77ed\u89c6\u9891\u5728\u6d41\u91cf\u6c60\u5185\u7684\u8868\u73b0\uff0c\u6296\u97f3\u8fd0\u8425\u7684\u7b97\u6cd5\u673a\u5236\u4f1a\u5224\u5b9a\u662f\u5426\u5c06\u77ed\u89c6\u9891\u63a8\u9001\u7ed9\u66f4\u591a\u4eba\u3002<\/p>\n\n\n\n

\u3000\u3000\u6296\u97f3\u6d41\u91cf\u6c60\u7684\u8bc4\u4ef7\u6307\u6807\uff1a\u70b9\u8d5e\u6570\u3001\u8bc4\u8bba\u6570\u3001\u8f6c\u53d1\u6570\u548c\u5b8c\u64ad\u7387\u3002<\/p>\n\n\n\n

\u3000\u3000\u4f8b\uff1a\u65b0\u89c6\u9891\u6d41\u91cf\u5206\u53d1\u4ee5\u9644\u8fd1\u548c\u5173\u6ce8\u4e3a\u4e3b\uff0c\u518d\u914d\u5408\u7528\u6237\u6807\u7b7e\u548c\u5185\u5bb9\u6807\u7b7e\u667a\u80fd\u5206\u53d1\uff0c\u5982\u679c\u89c6\u9891\u7684\u5b8c\u64ad\u7387\u9ad8\u3001\u4e92\u52a8\u7387\u9ad8\uff0c\u90a3\u4e48\u8fd9\u4e2a\u89c6\u9891\u5c31\u6709\u673a\u4f1a\u83b7\u5f97\u66f4\u591a\u7684\u63a8\u8350\u6d41\u91cf\u3002<\/p>\n\n\n\n

\u3000\u3000\u6296\u97f3\u7535\u5546<\/p>\n\n\n\n

\u3000\u3000\u4e09\u3001\u6296\u97f3\u76f4\u64ad\u540d\u8bcd<\/p>\n\n\n\n

\u3000\u30001.\u97f3\u6d6a<\/strong><\/p>\n\n\n\n

\u3000\u3000\u97f3\u6d6a\u662f\u6296\u97f3\u7684\u8d27\u5e01\uff0c\u7b49\u503c\u4e8e\u6296\u5e01 10\u97f3\u6d6a=10\u6296\u5e01=1\u5757RMB<\/p>\n\n\n\n

\u3000\u30002.\u672c\u573a\u97f3\u6d6a<\/strong><\/p>\n\n\n\n

\u3000\u3000\u5728\u76f4\u64ad\u4e00\u573a\u4e2d\uff0c\u672c\u573a\u9001\u51fa\u7684\u793c\u7269\u6240\u82b1\u8d39\u7684\u6296\u5e01\uff0c\u4e92\u52a8\u60c5\u51b5\u548c\u9001\u51fa\u7684\u793c\u7269\u6570\u91cf\u4f1a\u6362\u7b97\u4e3a\u97f3\u6d6a\uff0c\u4e24\u8005\u4e4b\u95f4\u6709\u5bf9\u5e94\u6362\u7b97\u5173\u7cfb\u3002<\/p>\n\n\n\n

\u3000\u30003.\u5c0f\u65f6\u699c<\/strong><\/p>\n\n\n\n

\u3000\u3000\u6bcf\u5c0f\u65f6\u66f4\u65b0\uff0c\u51b7\u95e8\u65f6\u6bb5\uff0c5-10\u4e07\u53ef\u4ee5\u8fdb\u5165\u524d10\u3002\u70ed\u95e8\u65f6\u6bb5100\u4e07\u97f3\u6d6a\u8d77\u6b65\u3002\u8fdb\u5165\u524d10\u53ef\u4ee5\u88ab\u5b98\u65b9\u63a8\u8350\u8fdb\u5165\u76f4\u64ad\u5e7f\u573a\u3002<\/p>\n\n\n\n

\u3000\u30004.\u7c89\u4e1d\u56e2<\/strong><\/p>\n\n\n\n

\u3000\u3000\u53ef\u4ee5\u81ea\u5df1\u5b9a\u4e49\u81ea\u5df1\u7684\u7c89\u4e1d\u56e2\u540d\u79f0 \u662f\u76f4\u64ad\u4e2d\u4f4d\u4e8e\u5de6\u4e0a\u89d2\u5934\u50cf\u4e0b\u65b9\u9ec4\u8272\u7684\u6807\u8bc6 \u52a0\u5165\u7c89\u4e1d\u56e2\u73b0 \u5728\u53ea\u9700\u89811\u6bdb\u94b1\u4e86\u52a0\u5165\u7c89\u4e1d\u56e2\u540e\u7528\u6237\u540d\u5b57\u524d\u65b9\u4f1a\u5e26\u6709\u4f60\u7684\u7c89\u4e1d\u56e2\u6807\u7b7e\uff0c\u5e76\u4e14\u53ef\u4ee5\u7d2f\u79ef\u4eb2\u5bc6\u5ea6\u63d0\u5347\u7b49\u7ea7\u3002<\/p>\n\n\n\n

\u3000\u30005.\u7c89\u4e1d\u56e2\u7279\u6743<\/strong><\/p>\n\n\n\n

\u3000\u3000\u52a0\u5165\u540e\u4e0d\u540c\u7c89\u4e1d\u7b49\u7ea7\u6709\u4e0d\u540c\u7684\u6743\u9650\uff0c\u6bd4\u5982\u67d0\u4e9b\u7c89\u4e1d\u793c\u7269\u9700\u8981\u8fbe\u5230\u4e00\u5b9a\u7b49\u7ea7\u624d\u53ef\u4ee5\u8d60\u9001\u3002<\/p>\n\n\n\n

\u3000\u30006.\u4eb2\u5bc6\u503c (\u7c89\u4e1d\u7b49\u7ea7)<\/strong><\/p>\n\n\n\n

\u3000\u3000\u4f60\u7684\u7c89\u4e1d\u56e2\u7b49\u7ea7\u7684\u5347\u7ea7\u9700\u8981\u63d0\u5347\u4eb2\u5bc6\u503c\uff0c\u4eb2\u5bc6\u503c\u662f\u901a\u8fc7\u4e00\u4e9b\u4efb\u52a1\u5b8c\u6210\u63d0\u5347\u7684\uff0c\u6bd4\u5982\u65f6\u957f\uff0c\u9001\u793c\u7b49\u3002<\/p>\n\n\n\n

\u3000\u30007.\u8363\u8a89\u7b49\u7ea7<\/strong><\/p>\n\n\n\n

\u3000\u3000\u89c2\u4f17\u7684\u7b49\u7ea7\uff0c\u5237\u94b1\u5237\u7684\u8d8a\u591a\uff0c\u7b49\u7ea7\u8d8a\u9ad8 \u4ece\u4e0d\u5237\u94b1\u7684\u73a9\u5bb6\u6ca1\u7b49\u7ea7<\/p>\n\n\n\n

\u3000\u30008.\u76f4\u64ad\u95f4\u4eba\u6c14<\/strong><\/p>\n\n\n\n

\u3000\u3000\u53f3\u4e0a\u89d2\u5b9e\u65f6\u663e\u793a\u7684\u4eba\u6570<\/p>\n\n\n\n

\u3000\u30009.\u5c0f\u65f6\u699c<\/strong><\/p>\n\n\n\n

\u3000\u3000\u4e00\u5c0f\u65f6\u4e00\u8ba1\u7b97\u7684\u699c\u5355\uff0c\u8be5\u5c0f\u65f6\u5185\u6536\u793c\u7269\u8d8a\u591a\u6392\u540d\u8d8a\u9760\u524d<\/p>\n\n\n\n

\u3000\u300010.\u76f4\u64ad\u5e7f\u573a<\/strong><\/p>\n\n\n\n

\u3000\u3000\u7406\u8bba\u4e0a\u53ef\u4ee5\u770b\u5230\u6240\u6709\u4e3b\u64ad\u76f4\u64ad\u95f4\u5c01\u9762\u7684\u7cfb\u7edf\u5c55\u793a\u9875\u9762\uff0c\u662f\u6296\u97f3app\u76f4\u64ad\u677f\u5757\u7684\u4e3b\u9875\u9762<\/p>\n\n\n\n

\u3000\u300011.PK<\/strong><\/p>\n\n\n\n

\u3000\u3000\u76f4\u64ad\u65f6\u5019\uff0c\u8fde\u7ebf\u5176\u4ed6\u623f\u95f4\u4e3b\u64ad\uff0c\u8fdb\u884c\u4e92\u52a8\u7684\u6e38\u620f\u5f62\u5f0f<\/p>\n\n\n\n

\u3000\u300012.\u8840\u6761 <\/strong><\/p>\n\n\n\n

\u3000\u3000PK\u8fc7\u7a0b\u4e2d\u53cc\u65b9\u7684\u7ea2\u84dd\u8fdb\u5ea6\u6761PK\u8fc7\u7a0b\u4e2d\uff0c\u8c01\u7684\u793c\u7269\u5c11\u90a3\u4e48\u8c01\u7684\u8840\u6761\u5c31\u5c11<\/p>\n\n\n\n

\u3000\u300013.\u4f17\u7b79<\/strong><\/p>\n\n\n\n

\u3000\u3000\u5927\u5bb6\u4e00\u8d77\u9001\u793c\u7269\uff0c\u79ef\u5c11\u6210\u591a\u8d62\u5f97\u672c\u6b21PK\u80dc\u5229\u7684\u8bf4\u6cd5\"attachments-2020-08-dYrsXNhn5f30ed8903e17.jpg\"<\/p>\n\n\n\n

\u3000\u3000\u6296\u97f3\u76f4\u64ad\u754c\u9762<\/p>\n\n\n\n

\u3000\u3000\u56db\u3001\u76f4\u64ad\u5e26\u8d27\u540d\u8bcd<\/p>\n\n\n\n

\u3000\u30001.\u5751\u4f4d\u8d39<\/strong><\/p>\n\n\n\n

\u3000\u3000\u76f4\u64ad\u95f4\u5546\u54c1\u7684\u56fa\u5b9a\u94fe\u63a5\u8d39\u7528\u3002\u76ee\u524d\u5927\u591a\u6570\u7535\u5546\u4e3b\u64ad\u90fd\u4f1a\u5411\u5546\u5bb6\u6536\u53d6\u5751\u4f4d\u8d39\u3002\u4e00\u822c\u5373\u4fbf\u662f\u540c\u4e2a\u4e3b\u64ad\u7684\u540c\u573a\u76f4\u64ad\uff0c\u5546\u54c1\u5751\u4f4d\u8d39\u4e5f\u4f1a\u4e0d\u4e00\u6837\uff0c\u5751\u4f4d\u8d39\u7684\u53d8\u91cf\u5305\u62ec\u5546\u54c1\u54c1\u7c7b\u548c\u5546\u54c1\u76f4\u64ad\u987a\u5e8f\u3002<\/p>\n\n\n\n

\u3000\u30002.\u670d\u52a1\u8d39<\/strong><\/p>\n\n\n\n

\u3000\u3000\u5546\u5bb6\u7ed9\u76f4\u64ad\u673a\u6784\u7684\u670d\u52a1\u8d39\u7528\uff0c\u4e00\u822c\u6839\u636e\u76f4\u64ad\u95f4\u9500\u552e\u989d\u7684\u4e00\u5b9a\u6bd4\u4f8b\u6536\u53d6\u3002<\/p>\n\n\n\n

\u3000\u30003.\u4f63\u91d1<\/strong><\/p>\n\n\n\n

\u3000\u3000\u7535\u5546\u4e3b\u64ad\u6309\u7167\u76f4\u64ad\u95f4\u4ea7\u54c1\u9500\u91cf\uff0c\u5411\u5546\u5bb6\u6536\u53d6\u4e00\u5b9a\u6bd4\u4f8b\u7684\u4f63\u91d1\uff0c\u53ef\u4ee5\u7406\u89e3\u4e3a\u9500\u552e\u63d0\u6210\u3002<\/p>\n\n\n\n

\u3000\u30004.\u7eaf\u4f63\u6a21\u5f0f<\/strong><\/p>\n\n\n\n

\u3000\u3000\u7535\u5546\u4e3b\u64ad\u4e0d\u5411\u5546\u5bb6\u6536\u53d6\u5751\u4f4d\u8d39\uff0c\u53ea\u6536\u4f63\u91d1\u3002<\/p>\n\n\n\n

\u3000\u30005.\u5b9a\u5411\u4f63\u91d1<\/strong><\/p>\n\n\n\n

\u3000\u3000\u5728\u6dd8\u5b9d\u8054\u76df\u91cc\uff0c\u5546\u5bb6\u53ef\u4ee5\u53ea\u9488\u5bf9\u5355\u4e2a\u4e3b\u64ad\u7684pid(pid\u6307\u5bf9\u5e94\u6bcf\u4e2a\u8d26\u6237\u7684\u4ee3\u7801\uff0c\u7528\u4e8e\u8bc6\u522b\u4e0d\u540c\u7684\u6dd8\u5b9d\u5ba2)\uff0c\u8bbe\u7f6e\u4f63\u91d1\u6bd4\u4f8b\u3002<\/p>\n\n\n\n

\u3000\u30006.\u5e26\u8d27\u5b9e\u65f6\u70ed\u64ad\u699c<\/strong><\/p>\n\n\n\n

\u3000\u3000\u53ca\u65f6\u89c2\u770b\u5e26\u8d27\u73b0\u573a\uff0c\u53c2\u8003\u6b63\u5728\u8d77\u91cf\u7684\u76f4\u64ad\u95f4\u4e2d\u4e3b\u64ad\u7684\u9500\u552e\u6280\u5de7\u3002<\/p>\n\n\n\n

\u3000\u30007.\u76f4\u64ad\u9500\u91cf<\/strong><\/p>\n\n\n\n

\u3000\u3000\u8bc4\u4f30\u4e3b\u64ad\u5e26\u8d27\u80fd\u529b\uff0c\u4e3b\u64ad\u5bf9\u76f4\u64ad\u95f4\u8282\u594f\u7684\u638c\u63e1\uff0c\u5546\u54c1\u4ecb\u7ecd\u7684\u8bdd\u672f\u76f4\u63a5\u5f71\u54cd\u9500\u91cf\u7684\u6570\u636e\u3002<\/p>\n\n\n\n

\u3000\u30008.\u76f4\u64ad\u9500\u552e\u989d<\/strong><\/p>\n\n\n\n

\u3000\u3000\u5206\u6790\u7c89\u4e1d\u6d88\u8d39\u80fd\u529b\uff0c\u7c89\u4e1d\u753b\u50cf\u548c\u6d88\u8d39\u80fd\u529b\u51b3\u5b9a\u9009\u54c1\uff0c\u9500\u552e\u989d\u80fd\u4f53\u73b0\u51fa\u7c89\u4e1d\u7fa4\u4f53\u7684\u6d88\u8d39\u6c34\u5e73\u3002<\/p>\n\n\n\n

\u3000\u30009.\u4e0a\u67b6\u5546\u54c1\u6570<\/strong><\/p>\n\n\n\n

\u3000\u3000\u4e86\u89e3\u4e3b\u64ad\u5e26\u8d27\u8282\u594f\uff0c\u7ed3\u5408\u76f4\u64ad\u65f6\u957f\u548c\u4e0a\u67b6\u5546\u54c1\u6570\uff0c\u53ef\u4ee5\u4f30\u7b97\u4e00\u4e2a\u5546\u54c1\u7684\u8bb2\u89e3\u63a7\u5236\u5728\u591a\u5c11\u65f6\u95f4\u5185\u6700\u5408\u9002\u3002<\/p>\n\n\n\n

\u3000\u300010.\u4eba\u6570\u5cf0\u503c<\/strong><\/p>\n\n\n\n

\u3000\u3000\u8bc4\u4f30\u4e3b\u64ad\u7559\u5ba2\u80fd\u529b\uff0c\u76f4\u64ad\u95f4\u603b\u6d41\u91cf\u548c\u4eba\u6570\u5cf0\u503c\u7684\u6bd4\u4f8b\uff0c\u53ef\u4ee5\u53cd\u6620\u51fa\u76f4\u64ad\u95f4\u7684\u5438\u5f15\u7a0b\u5ea6\u548c\u4e3b\u64ad\u7684\u80fd\u529b\u3002<\/p>\n\n\n\n

\u3000\u300011. GMV<\/strong><\/p>\n\n\n\n

\u3000\u3000\u82f1\u8bedGross Merchandise Volume\u7684\u7f29\u5199\uff0c\u6307\u4ea4\u6613\u603b\u989d\u3002<\/p>\n\n\n\n

\u3000\u300012. \u5ba2\u5355\u4ef7<\/strong><\/p>\n\n\n\n

\u3000\u3000\u5e73\u5747\u6bcf\u4e2a\u987e\u5ba2\u7684\u6210\u4ea4\u989d\uff0c\u8ba1\u7b97\u65b9\u6cd5\u662f\u5ba2\u5355\u4ef7=GMV\/\u76f4\u64ad\u95f4\u6709\u6d88\u8d39\u7684\u987e\u5ba2\u603b\u6570\u3002<\/p>\n\n\n\n

\u3000\u300013. ROI<\/strong><\/p>\n\n\n\n

\u3000\u3000\u82f1\u8bedreturn on investment\u7684\u7f29\u5199\uff0c\u6307\u6295\u8d44\u56de\u62a5\u7387\uff0c\u76f4\u64ad\u95f4ROI\u7684\u8ba1\u7b97\u65b9\u6cd5\u662fROI=\u9500\u552e\u989d\/\u5751\u4f4d\u8d39\u3002\u6bd4\u5982\uff0c\u5751\u4f4d\u8d392\u4e07\uff0cROI\u4fdd1:2\uff0c\u4e5f\u5c31\u662f\u8bf4\u4ea7\u54c1\u9500\u552e\u989d\u4fdd4\u4e07\u3002<\/p>\n\n\n\n

\u3000\u300014. \u6e17\u900f\u7387<\/strong><\/p>\n\n\n\n

\u3000\u3000\u6709\u7684\u5546\u5bb6\u4f1a\u6bd4\u8f83\u5728\u4e4e\u76f4\u64ad\u95f4\u6e17\u900f\u7387\uff0c\u8ba1\u7b97\u65b9\u6cd5\u662f\u76f4\u64ad\u6e17\u900f\u7387=\u76f4\u64ad\u4ea7\u51fa\u7684\u9500\u552e\u989d\u5f53\u5929\u603b\u9500\u552e\u989d\u3002<\/p>\n\n\n\n

\u3000\u300015. \u76f4\u64ad\u95f4PV<\/strong><\/p>\n\n\n\n

\u3000\u3000\u76f4\u64ad\u95f4\u8bbf\u95ee\u6b21\u6570\u3002<\/p>\n\n\n\n

\u3000\u300016. \u76f4\u64ad\u95f4UV<\/strong><\/p>\n\n\n\n

\u3000\u3000\u76f4\u64ad\u95f4\u8bbf\u95ee\u4eba\u6570\u3002<\/p>\n\n\n\n

\u3000\u300017. \u76f4\u64ad\u95f4\u4eba\u5747\u5728\u7ebf\u65f6\u957f<\/strong><\/p>\n\n\n\n

\u3000\u3000\u7528\u6237\u5728\u76f4\u64ad\u95f4\u5e73\u5747\u505c\u7559\u7684\u65f6\u957f\u3002<\/p>\n\n\n\n

\u3000\u300018. SKU<\/strong><\/p>\n\n\n\n

\u3000\u3000\u82f1\u8bedStockKeeping Unit\u7684\u7f29\u5199\uff0c\u6307\u4e00\u6b3e\u5546\u54c1\u3002\u5982\u679c\u4e00\u6b3e\u5546\u54c1\u67092\u4e2a\u989c\u8272\uff0c\u76f8\u5f53\u4e8e\u67092\u4e2asku\u3002<\/p>\n\n\n\n

\u3000\u300019. DSR\u52a8\u6001\u8bc4\u5206<\/strong><\/p>\n\n\n\n

\u3000\u3000\u6dd8\u5b9d\u5929\u732b\u7684\u5e97\u94fa\u8bc4\u5206\u3002\u5982\u679c3\u9879\u90fd\u662f\u7eff\u8272\uff0c\u6216\u8005\u6709\u4e00\u9879\u4f4e\u4e8e4.7\u5206\uff0c\u90a3\u4e48\u4ea7\u54c1\u5c06\u65e0\u6cd5\u5728\u6296\u97f3\u5546\u54c1\u6a71\u7a97\u4e0a\u67b6\u3002<\/p>\n\n\n\n

\u3000\u300020. \u54c1\u724c\u4e13\u573a<\/strong><\/p>\n\n\n\n

\u3000\u3000\u4e3b\u64ad\u548c\u54c1\u724c\u5408\u4f5c\u76f4\u64ad\u5e26\u8d27\u4e13\u573a\uff0c\u5373\u8fd9\u573a\u76f4\u64ad\u53ea\u5356\u8be5\u54c1\u724c\u4ea7\u54c1\u3002<\/p>\n\n\n\n

\u3000\u300021. \u62fc\u573a\u76f4\u64ad<\/strong><\/p>\n\n\n\n

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