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\/><figcaption>\u201cVV\u76f4\u9009\u201d\u2014\u2014\u4e3a\u54c1\u724c\u63d0\u4f9b\u591a\u6837\u6700\u4f73\u9009\u54c1<\/figcaption><\/figure>\n\n\n\n<p>\u5c0f\u7ed3\u4e00\u4e0b\uff0c\u54c1\u724c\u60f3\u8981\u5728\u6296\u97f3\u5e73\u53f0\u4e0a\u8131\u9896\u800c\u51fa\uff0c\u4ece\u77ed\u671f\u6765\u770b\u4ea7\u54c1\u7684\u989c\u503c\u3001\u4ea7\u54c1\u7684\u65b0\u5947\u7279\u3001\u4ea7\u54c1\u6709\u7ade\u4e89\u529b\u7684\u4ef7\u683c\u662f\u76f8\u5bf9\u6765\u8bf4\u975e\u5e38\u91cd\u8981\u7684\uff0c\u7279\u522b\u662f\u90a3\u4e9b\u6ca1\u6709\u4e70\u8fc7\u4ea7\u54c1\u7684\u4eba\u80fd\u770b\u5230\u7684\u5916\u5728\u7684\u7ef4\u5ea6\uff1b<\/p>\n\n\n\n<p>\u4ece\u4e2d\u671f\u6765\u770b\uff0c\u4ea7\u54c1\u529b\u662f\u6838\u5fc3\uff0c\u5982\u679c\u6709\u54c1\u724c\u53ef\u4ee5\u505a\u523030%\u7684\u590d\u8d2d\uff0c\u5fc5\u7136\u53ef\u4ee5\u83b7\u5f97\u7a33\u5b9a\u589e\u957f\uff1b<br>\u800c\u4ece\u957f\u671f\u6765\u770b\uff0c\u54c1\u724c\u8981\u60f3\u5728\u6296\u97f3\u5e73\u53f0\u4e2d\u80dc\u51fa\uff0c\u5fc5\u987b\u4ece\u6d41\u91cf\u7684\u7cbe\u7ec6\u5316\u8fd0\u8425\u3001\u54c1\u724c\u8d44\u4ea7\u3001\u6570\u636e\u8d44\u4ea7\u3001\u5e97\u94fa\u8d44\u4ea7\u548c\u5185\u5bb9\u80fd\u529b\u7b49\u65b9\u9762\u505a\u5f97\u66f4\u597d\uff0c\u66fe\u7ecf\u9760\u7740\u8fd0\u6c14\u6216\u8005\u4e00\u62db\u9c9c\u8d77\u6765\u7684\u73a9\u5bb6\uff0c\u5982\u679c\u6ca1\u6709\u957f\u6548\u7ecf\u8425\u7684\u80fd\u529b\uff0c\u57fa\u672c\u4e0a\u5c31\u662f\u5929\u5929\u9000\u6b65\uff0c\u6b7b\u90fd\u4e0d\u77e5\u9053\u600e\u4e48\u6b7b\u7684\uff0c\u5e02\u573a\u5c31\u88ab\u522b\u4eba\u62a2\u8d70\u4e86\u3002<\/p>\n\n\n\n<h2 class=\"has-vivid-red-color has-text-color wp-block-heading\"><strong>\u4e8c\u3001\u54c1\u724c\u5982\u4f55\u80fd\u771f\u6b63\u505a\u5230\u957f\u6548\u7ecf\u8425\uff1f<\/strong><\/h2>\n\n\n\n<p>\u5bf9\u4e8e\u54c1\u724c\u6765\u8bf4\uff0c\u957f\u6548\u7ecf\u8425\u662f\u54c1\u724c\u5fc5\u987b\u62e5\u6709\u7684\u601d\u7ef4\u65b9\u5f0f\uff0c\u5df2\u7ecf\u6709\u8d8a\u6765\u8d8a\u591a\u7684\u54c1\u724c\u610f\u8bc6\u5230\uff0c\u5355\u7eaf\u7684\u901a\u8fc7\u4e70\u6d41\u91cf\u5df2\u7ecf\u4e0d\u80fd\u5b8c\u6210\u54c1\u724c\u7684\u4ece1-10\u7684\u8dc3\u8fc1\u3002<\/p>\n\n\n\n<p>\u505a\u597d<strong>\u6d41\u91cf\u7684\u7cbe\u7ec6\u5316\u8fd0\u8425\u3001\u5e97\u94fa\u7684\u4ef7\u503c\u6c89\u6dc0\u3001\u54c1\u724c\u7684\u4ef7\u503c\u6c89\u6dc0\u3001\u5185\u5bb9\u80fd\u529b\u7684\u6c89\u6dc0\u548c\u6570\u636e\u8d44\u4ea7\u7684\u6c89\u6dc0\uff0c\u624d\u662f\u54c1\u724c\u4ece1-10\u8dc3\u8fc1\u7684\u5173\u952e\u3002<\/strong><\/p>\n\n\n\n<p>\u5c0f\u8587\u7ed3\u5408\u51e0\u4e2a\u54c1\u724c\u7684\u6848\u4f8b\uff0c\u4ece\u8fd95\u4e2a\u7ef4\u5ea6\u7ed9\u5927\u5bb6\u62c6\u89e3\u4e00\u4e0b\uff0c\u54c1\u724c\u5982\u4f55\u505a\u597d\u957f\u6548\u7ecf\u8425\uff0c\u5b9e\u73b0\u751f\u610f\u7684\u6301\u7eed\u589e\u957f\u3002<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-red-color\"><strong>2.1 \u6d41\u91cf\u7684\u7cbe\u7ec6\u5316\u8fd0\u8425<\/strong><\/p>\n\n\n\n<p>\u5f53\u524d\uff0c\u5f88\u591a\u54c1\u724c\u5bf9\u4e8e\u6d41\u91cf\u7684\u6001\u5ea6\u662f\u7b80\u5355\u7c97\u66b4\u7684\u4ef7\u503c\u652b\u53d6\u3002\u6240\u8c13\u4ef7\u503c\u652b\u53d6\u5c31\u662f\u7528\u5c3d\u5404\u79cd\u529e\u6cd5\u641e\u6d41\u91cf\uff0c\u4f46\u662f\u5374\u4ece\u4e0d\u4ee5\u5168\u5c40\u89c6\u89d2\u6765\u6316\u6398\u6d41\u91cf\u7684\u4ef7\u503c\uff0c\u505a\u6d41\u91cf\u7684\u7cbe\u7ec6\u5316\u8fd0\u8425\u3002\u5c0f\u8587\u4ece\u4e09\u4e2a\u5c42\u9762\u6765\u7406\u89e3\u6d41\u91cf\u7cbe\u7ec6\u5316\u8fd0\u8425\u7684\uff1a<\/p>\n\n\n\n<p>1\uff09\u8981\u5173\u6ce8\u6d41\u91cf\u7684\u591a\u91cd\u4ef7\u503c\uff0c\u5373\u65f6ROI\u56fa\u7136\u91cd\u8981\uff0c\u4f46\u54c1\u724c\u66f4\u8981\u5173\u6ce8\u7684\u662f\u957f\u671f\u7684ROI\uff1b<br>2\uff09\u65e2\u7136\u8981\u82b1\u94b1\u4e70\u6d41\u91cf\uff0c\u5c31\u8981\u91cd\u89c6\u4ed8\u8d39\u6d41\u91cf\u7684\u4ef7\u503c\u6316\u6398\uff0c\u653e\u5927\u4ed8\u8d39\u6d41\u91cf\u7684\u4ef7\u503c\uff0c\u4e00\u5206\u94b1\u5f53\u4e24\u5206\u94b1\u82b1\uff1b<br>3\uff09\u901a\u8fc7\u8fd0\u8425\u624b\u6bb5\u5c3d\u91cf\u591a\u7684\u83b7\u53d6\u514d\u8d39\u7684\u81ea\u7136\u6d41\u91cf\uff1b<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-red-color\"><strong>2.1.1 \u5173\u6ce8\u6d41\u91cf\u7684\u591a\u91cd\u4ef7\u503c\uff0c\u63d0\u5347\u6295\u653e\u7684\u957f\u671fROI<\/strong><\/p>\n\n\n\n<p>\u6d88\u8d39\u8005\u8d2d\u4e70\u5546\u54c1\u7684\u5168\u94fe\u8def\u662f\u6ce8\u610f\u3001\u5174\u8da3\u3001\u641c\u7d22\u3001\u8d2d\u4e70\u3001\u5206\u4eab\u3002\u5982\u679c\u54c1\u724c\u5728\u6295\u653e\u4e2d\u53ea\u628a\u5173\u6ce8\u70b9\u7740\u773c\u4e8e\u8d2d\u4e70\u8fd9\u4e2a\u52a8\u4f5c\u5c31\u5927\u9519\u7279\u9519\u4e86\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"528\" src=\"https:\/\/www.cehuan.com\/wp-content\/uploads\/2021\/10\/\u5fae\u4fe1\u56fe\u7247_20211021141831-1024x528.jpg\" alt=\"\" class=\"wp-image-14146\" srcset=\"https:\/\/img.cehuan.com\/2021\/10\/\u5fae\u4fe1\u56fe\u7247_20211021141831-1024x528.jpg 1024w, https:\/\/img.cehuan.com\/2021\/10\/\u5fae\u4fe1\u56fe\u7247_20211021141831-300x155.jpg 300w, https:\/\/img.cehuan.com\/2021\/10\/\u5fae\u4fe1\u56fe\u7247_20211021141831-768x396.jpg 768w, https:\/\/img.cehuan.com\/2021\/10\/\u5fae\u4fe1\u56fe\u7247_20211021141831.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u7531\u4e8e\u54c1\u7c7b\u7684\u7f18\u6545\uff0c\u6709\u4e9b\u4ea7\u54c1\u53ef\u4ee5\u5728\u5174\u8da3\u7535\u5546\u573a\u666f\u4e0b\u4ea7\u751f\u5373\u65f6\u8f6c\u5316\uff0c\u800c\u6709\u4e9b\u4ea7\u54c1\u53ea\u80fd\u8ba9\u6d88\u8d39\u8005\u505c\u7559\u5728\u6ce8\u610f\u3001\u5174\u8da3\u3001\u641c\u7d22\u8fd9\u4e2a\u9636\u6bb5\uff0c\u9700\u8981\u54c1\u724c\u591a\u6b21\u7684\u89e6\u8fbe\u4ed6\u4eec\uff0c\u5e2e\u52a9\u4ed6\u4eec\u89e3\u51b3\u7406\u89e3\u95ee\u9898\u3001\u52a8\u673a\u95ee\u9898\u3001\u4fe1\u4efb\u95ee\u9898\u3001\u884c\u4e3a\u95e8\u69db\u95ee\u9898\u548c\u7fa4\u4f53\u89c4\u8303\u95ee\u9898\u7b49\u8d2d\u4e70\u7684\u7eca\u811a\u77f3\uff0c\u624d\u80fd\u6700\u7ec8\u5f62\u6210\u8f6c\u5316\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u63d0\u5347\u7528\u6237\u5bf9\u54c1\u724c\u7684\u6ce8\u610f\u529b\u3001\u5bf9\u54c1\u724c\u7684\u5174\u8da3\u3001\u5bf9\u54c1\u724c\u63d0\u4f9b\u89e3\u51b3\u65b9\u6848\u7684\u641c\u7d22\u3001\u5bf9\u54c1\u724c\u4ef7\u503c\u89c2\u7684\u5206\u4eab\u6709\u540c\u6837\u91cd\u8981\u7684\u610f\u4e49\u3002<br>\u8fd9\u5c31\u8981\u6c42\u54c1\u724c\u5173\u6ce8\u6d41\u91cf\u7684\u591a\u91cd\u4ef7\u503c\uff0c\u5728\u505a\u6295\u653e\u7b56\u7565\u65f6\uff0c\u4e0d\u4ec5\u4ec5\u5c06\u7740\u773c\u70b9\u653e\u5728\u77ed\u671fROI\u800c\u662f\u653e\u5728\u957f\u671fROI\u4e0a\u3002<br>\u4e5f\u5c31\u662f\u8bf4\u53ef\u4ee5\u6309\u7167\u5b63\u5ea6\u3001\u534a\u5e74\u3001\u5168\u5e74\u8fd9\u6837\u7684\u65f6\u95f4\u7ef4\u5ea6\u6765\u8bc4\u4f30\u6295\u4ea7\uff0c\u800c\u4e0d\u662f\u7b80\u5355\u7684\u4ee5\u5355\u6b21\u7684\u6295\u4ea7\u4e3a\u8bc4\u4f30\u6807\u51c6\u3002<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-red-color\"><strong>2.1.2 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class=\"has-text-color has-vivid-red-color\"><strong>2.1.3 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class=\"has-text-color has-vivid-red-color\"><strong>2.2 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class=\"has-text-color has-vivid-red-color\"><strong>2.2.1 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has-vivid-red-color\"><strong>2.2.2 \u8d2d\u7269\u4f53\u9a8c\u7684\u63d0\u5347<\/strong><\/p>\n\n\n\n<p>\u8d2d\u7269\u4f53\u9a8c\u7684\u63d0\u5347\u662f\u4ece\u5e97\u94fa\u672c\u8eab\u7684\u8fd0\u8425\u89d2\u5ea6\u6765\u8bf4\u7684\uff0c\u54c1\u724c\u8981\u7ed9\u5e73\u53f0\u7528\u6237\u4e00\u4e2a\u5b8c\u7f8e\u7684\u8d2d\u7269\u4f53\u9a8c\u3002<\/p>\n\n\n\n<p>1\uff09\u65e0\u8bba\u662f\u76f4\u64ad\u8fd8\u662f\u77ed\u89c6\u9891\uff0c\u90fd\u8981\u7ed9\u6d88\u8d39\u8005\u63d0\u4f9b\u65b9\u4fbf\u7684\u8d2d\u7269\u94fe\u8def\uff0c\u522b\u60f3\u4e70\u4e1c\u897f\u627e\u4e0d\u5230\u5165\u53e3\uff1b<\/p>\n\n\n\n<p>2\uff09\u5e73\u53f0\u7528\u6237\u91cf\u6bd4\u8f83\u5927\uff0c\u7535\u5546\u8d2d\u7269\u6c34\u5e73\u53c2\u5dee\u4e0d\u9f50\uff0c\u5efa\u8bae\u54c1\u724c\u65e0\u8bba\u662f\u552e\u524d\u8fd8\u662f\u552e\u540e\uff0c\u90fd\u8981\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u5468\u5230\u7684\u670d\u52a1\uff0c\u505a\u5230\u6709\u95ee\u9898\u968f\u65f6\u53ef\u4ee5\u8ba9\u6d88\u8d39\u8005\u627e\u5230\u4eba\u95ee\uff0c\u5e76\u4e14\u7ed9\u51fa\u6ee1\u610f\u7684\u89e3\u7b54\uff1b<\/p>\n\n\n\n<p>3\uff09\u8981\u7ed9\u6d88\u8d39\u8005\u63d0\u4f9b\u53ca\u65f6\u7684\u7269\u6d41\u54cd\u5e94\uff0c\u8ba9\u6d88\u8d39\u8005\u53ef\u4ee5\u5c3d\u5feb\u7684\u6536\u5230\u81ea\u5df1\u8d2d\u4e70\u7684\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-red-color\"><strong>2.3 \u54c1\u724c\u4ef7\u503c\u6c89\u6dc0<\/strong><\/p>\n\n\n\n<p>\u54c1\u724c\u4e0d\u662f\u7b80\u5355\u7684\u7b49\u540c\u4e8e\u5356\u8d27\uff0c\u5f88\u591a\u54c1\u724c\u4e3a\u4e86\u6d3b\u4e0b\u6765\u884c\u52a8\u5c31\u9010\u6e10\u7684\u504f\u79bb\u4e86\u6b63\u786e\u7684\u8f68\u9053\u3002<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-red-color\"><strong>2.3.1 \u54c1\u724c\u8ba4\u77e5\u7684\u63d0\u5347<\/strong><\/p>\n\n\n\n<p>\u54c1\u724c\u82b1\u94b1\u505a\u6295\u653e\uff0c\u6700\u6838\u5fc3\u7684\u70b9\u5c31\u662f\u82b1\u94b1\u63d0\u5347\u7528\u6237\u5bf9\u54c1\u724c\u7684\u8ba4\u77e5\u548c\u8ba4\u53ef\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u6295\u653e\u5de5\u4f5c\u4e0d\u662f\u56f4\u7ed5\u8fd9\u4e2a\u6838\u5fc3\u5f00\u5c55\uff0c\u90a3\u4e48\u6240\u6709\u7684\u6295\u653e\u90fd\u662f\u800d\u6d41\u6c13\u3002\u5356\u8d27\u5f53\u7136\u662f\u975e\u5e38\u91cd\u8981\u7684\u70b9\uff0c\u4f46\u662f\u54c1\u724c\u4e0d\u5e94\u8be5\u901a\u8fc7\u4f4e\u4ef7\u8ba9\u7f8a\u6bdb\u515a\u6765\u4e70\u81ea\u5df1\u7684\u4ea7\u54c1\uff0c\u8fd9\u6837\u7684\u8bdd\u662f\u6ca1\u6709\u4efb\u4f55\u610f\u4e49\u7684\uff0c\u662f\u4e0d\u957f\u4e45\u7684\u77ed\u671f\u884c\u4e3a\u3002<br>\u800c\u54c1\u724c\u7528\u8fc7\u4f18\u8d28\u5185\u5bb9\u548c\u4ed8\u8d39\u5e7f\u544a\u627e\u5230\u8ba4\u53ef\u54c1\u724c\u7406\u5ff5\u548c\u4ea7\u54c1\u7684\u7528\u6237\u624d\u662f\u6240\u6709\u5de5\u4f5c\u7684\u91cd\u4e2d\u4e4b\u91cd\u3002<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-red-color\"><strong>2.3.2 \u54c1\u724c\u590d\u8d2d\u7684\u63d0\u5347<\/strong><\/p>\n\n\n\n<p>\u6d88\u8d39\u8005\u53ea\u6709\u8ba4\u53ef\u7b2c\u4e00\u6b21\u8d2d\u4e70\u4f53\u9a8c\uff0c\u624d\u4f1a\u590d\u8d2d\u8fd9\u4e2a\u54c1\u724c\u7684\u5176\u4ed6\u4ea7\u54c1\u3002\u800c\u65e2\u7136\u54c1\u724c\u5df2\u7ecf\u82b1\u94b1\u505a\u4e86\u6295\u653e\uff0c\u5c31\u8981\u5c3d\u53ef\u80fd\u7684\u63d0\u5347\u54c1\u724c\u590d\u8d2d\u7684\u7528\u6237\u6bd4\u4f8b\uff0c\u800c\u8981\u63d0\u5347\u7528\u6237\u590d\u8d2d\u8981\u4ece\u5982\u4e0b\u4e09\u70b9\u7740\u624b\uff1a<\/p>\n\n\n\n<p>1\uff09\u54c1\u724c\u5728\u9009\u54c1\u65f6\u5c31\u8981\u9009\u62e9\u53ef\u4ee5\u9ad8\u590d\u8d2d\u7684\u7ec6\u5206\u54c1\u7c7b\uff0c\u63d0\u5347\u54c1\u724c\u7684\u590d\u8d2d\u7387\uff1b<br>2\uff09\u5229\u7528\u4f18\u8d28\u5185\u5bb9\u5438\u5f15\u4e4b\u524d\u7684\u6210\u4ea4\u5ba2\u6237\uff0c\u4fc3\u8fdb\u8fd9\u90e8\u5206\u5ba2\u6237\u4e8c\u6b21\u6210\u4ea4\uff1b<br>3\uff09\u5229\u7528\u798f\u5229\u3001\u552e\u540e\u8fd0\u8425\u7b49\u65b9\u5f0f\u6fc0\u52b1\u6d88\u8d39\u8005\u590d\u8d2d\u3002<\/p>\n\n\n\n<p>\u54c1\u724c\u5e94\u8be5\u901a\u8fc7\u81ea\u4f20\u64ad\uff0c\u5b9a\u671f\u7684\u6d3b\u52a8\u8fd0\u8425\u548c\u4e0d\u5b9a\u671f\u53d1\u653e\u7c89\u4e1d\u798f\u5229\u65b9\u5f0f\uff0c\u523a\u6fc0\u6d88\u8d39\u8005\u590d\u8d2d\uff0c\u5e76\u5bf9\u5df2\u6210\u5355\u7528\u6237\u505a\u597d\u552e\u540e\u670d\u52a1\u548c\u56de\u8bbf\u8fd0\u8425\uff0c\u63d0\u5347\u7528\u6237\u590d\u8d2d\u7387\u751a\u81f3\u5f62\u6210\u81ea\u6765\u6c34\u5b89\u5229\u3002<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-red-color\"><strong>2.4 \u5185\u5bb9\u80fd\u529b\u6c89\u6dc0<\/strong><\/p>\n\n\n\n<p>\u968f\u7740\u54c1\u724c\u4e4b\u95f4\u7684\u7ade\u4e89\u8d8a\u6765\u8d8a\u6fc0\u70c8\uff0c\u5185\u5bb9\u80fd\u529b\u5bf9\u4e8e\u54c1\u724c\u6765\u8bf4\u8d8a\u6765\u8d8a\u91cd\u8981\u3002<br>\u54c1\u724c\u4e0d\u80fd\u7b80\u5355\u7684\u4f9d\u8d56\u5185\u5bb9\u670d\u52a1\u5546\u63d0\u4f9b\u7684\u5185\u5bb9\u670d\u52a1\uff0c\u54c1\u724c\u81ea\u8eab\u4e5f\u8981\u5f00\u59cb\u6c89\u6dc0\u5185\u5bb9\u80fd\u529b\u3002<br>\u5bf9\u4e8e\u6296\u97f3\u7535\u5546\u6765\u8bb2\uff0c\u5185\u5bb9\u5176\u5b9e\u662f\u5305\u542b\u4e24\u4e2a\u65b9\u9762\uff0c\u4e00\u4e2a\u662f\u77ed\u89c6\u9891\u5236\u4f5c\u80fd\u529b\uff0c\u53e6\u4e00\u4e2a\u662f\u76f4\u64ad\u95f4\u6d41\u91cf\u627f\u8f7d\u529b\u3002<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-red-color\"><strong>2.4.1 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class=\"has-text-color has-vivid-red-color\"><strong>2.4.2 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