{"id":2951,"date":"2019-06-19T19:55:56","date_gmt":"2019-06-19T11:55:56","guid":{"rendered":"http:\/\/www.cehuan.com\/?p=2951"},"modified":"2019-06-19T19:55:57","modified_gmt":"2019-06-19T11:55:57","slug":"%e6%88%91%e5%9c%a8%e4%ba%ac%e4%b8%9c%e8%b4%ad%e4%b9%b0%e7%9a%84%e5%95%86%e5%93%81%ef%bc%8c%e4%b8%ba%e4%bb%80%e4%b9%88%e4%bc%9a%e5%87%ba%e7%8e%b0%e5%9c%a8%e6%8a%96%e9%9f%b3%e9%87%8c%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.cehuan.com\/2951.html","title":{"rendered":"\u6211\u5728\u4eac\u4e1c\u8d2d\u4e70\u7684\u5546\u54c1\uff0c\u4e3a\u4ec0\u4e48\u4f1a\u51fa\u73b0\u5728\u6296\u97f3\u91cc\uff1f"},"content":{"rendered":"\n

\u3000\u3000\u524d\u4e24\u5929\uff0c\u7b14\u8005\u611f\u89c9\u5237\u7259\u592a\u8d39\u529b\uff0c\u8001\u5237\u4e0d\u5e72\u51c0\uff0c\u6240\u4ee5\u6253\u5f00\u4eac\u4e1c\uff0c\u641c\u7d22\u4e86\u7535\u52a8\u7259\u5237\uff0c\u7136\u540e\u4e00\u6c14\u5475\u6210\u5b8c\u6210\u4e86\u4e00\u4e9b\u5217\u7684\u8d2d\u4e70\u4ed8\u6b3e\u64cd\u4f5c\u3002<\/p>\n\n\n\n

\u3000\u3000\u6df1\u5733\u6700\u8fd1\u7684\u5929\u6c14\u9b3c\u7684\u5f88\uff0c\u5929\u5929\u4e0b\u96e8\uff0c\u4e00\u5e74\u6ca1\u6362\u8fc7\u7684\u96e8\u522e\u5668\uff0c\u6ecb\u6ecb\u54cd\u8fd8\u522e\u4e0d\u5e72\u51c0\uff0c\u55ef\uff0c\u4f60\u4eec\u731c\u5bf9\u4e86\uff0c\u7136\u540e\u6211\u53c8\u6253\u5f00\u4e86\u4eac\u4e1c\uff0c\u4e00\u987f\u64cd\u4f5c\u731b\u5982\u864e\uff0c\u4e00\u770b\u82b1\u8d39\u4e8c\u767e\u4e94\u3002<\/p>\n\n\n\n

\u3000\u3000\u4e70\u5b8c\u4e4b\u540e\uff0c\u6109\u5feb\u7684\u5237\u8d77\u4e86\u6296\u97f3\uff0c\u55ef\uff0c\u5c0f\u59d0\u59d0\u771f\u597d\u770b\u2026\u2026<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u3000\u3000\u7a81\u7136\u5c31\u51fa\u73b0\u4e86\u8fd9\u6837\u7684\u5e7f\u544a\uff0c\u4e4b\u524d\u5237\u5230\u7684\u90fd\u662f\u4ec0\u4e48\u5c0f\u9f99\u867e\u554a\uff0c\u6e38\u620f\u554a\uff0c\u5404\u79cdAPP\u7b49\u3002\u8fd9\u4e24\u4e2a\u771f\u662f\u5370\u8c61\u6df1\u523b\uff0c\u4e4b\u524d\u4ece\u6765\u6ca1\u6709\u5237\u5230\u8fc7\u3002\u4e70\u5b8c\u4e1c\u897f\u5c31\u51fa\u73b0\u4e86\uff0c\u662f\u7b2c\u4e00\u6b21\u51fa\u73b0\u5728\u6211\u7684\u6296\u97f3\u5c0f\u59d0\u59d0\u91cc\u9762\u3002<\/p>\n\n\n\n

\u3000\u3000\u662f\u9690\u79c1\u6cc4\u9732\u4e86\uff1f\u662f\u6211\u7684\u6570\u636e\u88ab\u4eac\u4e1c\u51fa\u5356\u4e86\u5417\uff1f<\/strong><\/p>\n\n\n\n

\u3000\u3000\u5176\u5b9e\u8fd9\u53ea\u662f\u7a0b\u5e8f\u5316\u5e7f\u544a\u6700\u7b80\u5355\u7684\u64cd\u4f5c\u3002<\/strong><\/p>\n\n\n\n

\u3000\u3000\u6211\u4eec\u5148\u7528\u7b80\u5355\u7684\u5bf9\u8bdd\u6a21\u62df\u4e00\u4e0b\u8be5\u6d41\u7a0b\uff1a<\/p>\n\n\n\n

\u3000\u3000\u4ee5\u8be5\u5e7f\u544a\u4e3a\u4f8b\u5b50\uff0c\u6574\u4e2a\u6d41\u7a0b\u6709\u4ee5\u4e0b\u5bf9\u8bdd\uff1a<\/p>\n\n\n\n

\u3000\u3000\u6211\uff1a\u6253\u5f00\u6296\u97f3<\/p>\n\n\n\n

\u3000\u3000\u6296\u97f3\uff1a(\u8fd9\u4e2a\u50bb\u5b50\u53c8\u6765\u4e86)\u62ff\u7740\u5587\u53ed\u5f00\u59cb\u558a\u8bdd\u3002\u6211\u8fd9\u6709\u4e2a\u5e7f\u544a\u4f4d\u8981\u51fa\u79df\uff0c\u770b\u5e7f\u544a\u7684\u662f\u4e2a\u50bb\u5b50\uff0cID\u662fxxxxx\uff0c\u4ed618\u5c81\uff0c\u957f\u5f97\u5f88\u5e05\u2026\u2026<\/p>\n\n\n\n

\u3000\u3000\u558a\u8bdd\u5185\u5bb9\u4f20\u9012\u51fa\u53bb\uff0c\u7ad9\u5728\u65c1\u8fb9\u7684A\u542c\u5230\u4e86\uff0cB\u542c\u5230\u4e86\uff0cC\u4e5f\u542c\u5230\uff0c\u4eac\u4e1c\u4e5f\u542c\u5230\u4e86\u3002\u5404\u81ea\u627e\u4e00\u627e\u7b14\u8bb0\uff0c\u770b\u770b\u6709\u6ca1\u6709\u8fd9\u4e2a\u50bb\u5b50\u7684\u8bb0\u5f55\u3002<\/p>\n\n\n\n

\u3000\u3000A\uff1a\u6211\u89c9\u5f97\u8fd9\u4eba\u4e00\u822c\uff0c\u6211\u51fa2\u6bdb\u3002<\/p>\n\n\n\n

\u3000\u3000B\uff1a\u6211\u51fa3\u6bdb\u3002<\/p>\n\n\n\n

\u3000\u3000C\uff1a\u4e0d\u8ba4\u8bc6\uff0c\u518d\u89c1\u3002<\/p>\n\n\n\n

\u3000\u3000\u4eac\u4e1c\uff1a\u8fd9\u4e0d\u662f\u5728\u6211\u8fd9\u521a\u641c\u7d22\u7535\u52a8\u7259\u5237\u7684\u90a3\u4e2a\u50bb\u5b50\u5417?\u6211\u51fa1\u5757\uff0c\u7ed9\u4ed6\u63a8\u4e2a\u5e7f\u544a\u3002<\/p>\n\n\n\n

\u3000\u3000\u6296\u97f3\uff1aOK\uff0c\u4f60\u51fa\u4ef7\u6700\u9ad8\uff0c\u4f4d\u7f6e\u7ed9\u4f60\u4e86\uff0c\u5185\u5bb9\u62ff\u8fc7\u6765\u3002<\/p>\n\n\n\n

\u3000\u3000\u4eac\u4e1c\uff1aOK\uff0c\u6211\u627e\u4e2a\u7535\u52a8\u7259\u5237\u7684\u5e7f\u544a\u7ed9\u4f60\u3002<\/p>\n\n\n\n

\u3000\u3000\u6211\uff1a\u9760\uff0c\u521a\u4e70\u4e86\u7259\u5237\u5c31\u63a8\u8fd9\u73a9\u610f\u513f!<\/p>\n\n\n\n

\u3000\u3000\u5927\u6982\u6d41\u7a0b\u5c31\u662f\u8fd9\u6837\uff0c\u5f53\u7136\u4ee5\u4e0a\u6d41\u7a0b\u5e76\u4e0d\u662f\u552f\u4e00\u7684\u8def\u5f84\u30021<\/strong><\/p>\n\n\n\n

\u3000\u3000\u5173\u952e\u6280\u672f<\/strong><\/p>\n\n\n\n

\u3000\u3000\u8981\u7406\u89e3\u4ee5\u4e0a\u6d41\u7a0b\uff0c\u6211\u4eec\u5148\u4ecb\u7ecd\u4e00\u4e0b\u8be5\u6295\u653e\u4f7f\u7528\u5230\u7684\u5173\u952e\u6280\u672f\uff1a<\/strong><\/p>\n\n\n\n

\u3000\u3000\u7a0b\u5e8f\u5316\u5e7f\u544a\uff1a<\/strong> \u662f\u6307\u5229\u7528\u6280\u672f\u624b\u6bb5\u8fdb\u884c\u5e7f\u544a\u4ea4\u6613\u548c\u7ba1\u7406\u3002<\/p>\n\n\n\n

\u3000\u3000\u5e7f\u544a\u4e3b\u53ef\u4ee5\u7a0b\u5e8f\u5316\u91c7\u8d2d\u5a92\u4f53\u8d44\u6e90\uff0c\u5e76\u5229\u7528\u7b97\u6cd5\u548c\u6280\u672f\u81ea\u52a8\u5b9e\u73b0\u7cbe\u51c6\u7684\u76ee\u6807\u53d7\u4f17\u5b9a\u5411\uff0c\u53ea\u628a\u5e7f\u544a\u6295\u653e\u7ed9\u5bf9\u7684\u4eba\u3002\u5a92\u4f53\u53ef\u4ee5\u7a0b\u5e8f\u5316\u552e\u5356\u8de8\u5a92\u4f53\u3001\u8de8\u7ec8\u7aef(\u7535\u8111\u3001\u624b\u673a\u3001\u5e73\u677f\u3001\u4e92\u8054\u7f51\u7535\u89c6\u7b49)\u7684\u5a92\u4f53\u8d44\u6e90\uff0c\u5e76\u5229\u7528\u6280\u672f\u5b9e\u73b0\u5e7f\u544a\u6d41\u91cf\u7684\u5206\u7ea7\uff0c\u8fdb\u884c\u5dee\u5f02\u5316\u5b9a\u4ef7(\u5982\uff1a\u4e00\u7ebf\u57ce\u5e02\u7684\u4ef7\u683c\u9ad8\u4e8e\u4e8c\u4e09\u7ebf\u57ce\u5e02\u3001\u9ec4\u91d1\u65f6\u6bb5\u7684\u4ef7\u683c\u9ad8\u4e8e\u5176\u5b83\u65f6\u95f4\u6bb5)\u3002<\/p>\n\n\n\n

\u3000\u3000SSP\uff1a<\/strong> \u4f9b\u5e94\u65b9\u5e73\u53f0\uff0c\u63d0\u4f9b\u6d41\u91cf\u3002\u7ba1\u7406\u5a92\u4f53\u5e7f\u544a\u4f4d\uff0c\u4f18\u5316\u5e7f\u544a\u6295\u653e\uff0c\u5e2e\u52a9\u6d41\u91cf\u65b9\u63d0\u9ad8\u6536\u76ca\u3002<\/p>\n\n\n\n

\u3000\u3000DSP\uff1a<\/strong> \u9700\u6c42\u65b9\u5e73\u53f0\uff0c\u662f\u4e3a\u5e7f\u544a\u4e3b\u3001\u4ee3\u7406\u516c\u53f8\u63d0\u4f9b\u5e7f\u544a\u6295\u653e\u670d\u52a1\uff0c\u7cbe\u786e\u89e6\u8fbe\u5b9a\u5411\u7528\u6237\u3002<\/p>\n\n\n\n

\u3000\u3000ADX\uff1a<\/strong> \u5e7f\u544a\u5b9e\u65f6\u4ea4\u6613\u5e73\u53f0\uff0c\u5e7f\u544a\u7ade\u4ef7\u7684\u6d41\u7a0b\u662f\u5728ADX\u5185\u5b8c\u6210\u7684\u3002<\/p>\n\n\n\n

\u3000\u3000DMP\uff1a<\/strong> \n\u6570\u636e\u7ba1\u7406\u5e73\u53f0\uff0c\u662f\u628a\u5206\u6563\u7684\u591a\u65b9\u6570\u636e\u8fdb\u884c\u6574\u5408\u7eb3\u5165\u7edf\u4e00\u7684\u6280\u672f\u5e73\u53f0\uff0c\u5e76\u5bf9\u8fd9\u4e9b\u6570\u636e\u8fdb\u884c\u6807\u51c6\u5316\u548c\u7ec6\u5206\uff0c\u8ba9\u7528\u6237\u53ef\u4ee5\u628a\u8fd9\u4e9b\u7ec6\u5206\u7ed3\u679c\u63a8\u5411\u73b0\u6709\u7684\u4e92\u52a8\u8425\u9500\u73af\u5883\u91cc\u7684\u5e73\u53f0\u3002<\/p>\n\n\n\n

\u3000\u3000RTB\uff1a<\/strong> \n\u5b9e\u65f6\u7ade\u4ef7\uff0c\u662f\u4e00\u79cd\u5229\u7528\u7b2c\u4e09\u65b9\u6280\u672f\u5728\u6570\u4ee5\u767e\u4e07\u8ba1\u7684\u7f51\u7ad9\u6216\u79fb\u52a8\u7aef\u9488\u5bf9\u6bcf\u4e00\u4e2a\u7528\u6237\u5c55\u793a\u884c\u4e3a\u8fdb\u884c\u8bc4\u4f30\u4ee5\u53ca\u51fa\u4ef7\u7684\u7ade\u4ef7\u6280\u672f\u3002\u4e0e\u5927\u91cf\u8d2d\u4e70\u6295\u653e\u9891\u6b21\u4e0d\u540c\uff0c\u5b9e\u65f6\u7ade\u4ef7\u89c4\u907f\u4e86\u65e0\u6548\u7684\u53d7\u4f17\u5230\u8fbe\uff0c\u9488\u5bf9\u6709\u610f\u4e49\u7684\u7528\u6237\u8fdb\u884c\u8d2d\u4e70\u3002<\/p>\n\n\n\n

\u3000\u3000\u7535\u5546\u7c7b\u5e7f\u544a\u4e00\u822c\u4ee5\u6548\u679c\u505a\u8861\u91cf\u5bf9\u4e8e\u9700\u6c42\u65b9\u6765\u8bf4\u662f\u6700\u4fdd\u9669\u7684\u65b9\u5f0f\uff0c\u4e5f\u5c31\u662f\u8bf4\u901a\u5e38\u4f1a\u9009\u62e9CPA\u3001CPS\u3001CPM\uff0c\u4e0d\u8fc7\u5177\u4f53\u8981\u770b\u6296\u97f3\u5bf9\u81ea\u5df1\u63a8\u9001\u7b97\u6cd5\u7684\u4fe1\u5fc3\u548c\u63a8\u9001\u7528\u6237\u7684\u8d28\u91cf\u800c\u9009\u62e9\u3002<\/p>\n\n\n\n

\u3000\u3000\u8865\u5145\u76ee\u524d\u5e7f\u544a\u7684\u51e0\u79cd\u6536\u8d39\u65b9\u5f0f<\/strong> \uff1a<\/p>\n\n\n\n

\u3000\u30001\u3001CPA(Cost Per Action) \n\u6bcf\u884c\u52a8\u6210\u672c\uff1aCPA\u662f\u4e00\u79cd\u6309\u5e7f\u544a\u6295\u653e\u5b9e\u9645\u6548\u679c\u8ba1\u4ef7\u65b9\u5f0f\u7684\u5e7f\u544a\u2014\u2014\u5373\u6309\u56de\u5e94\u7684\u6709\u6548\u95ee\u5377\u6216\u6ce8\u518c\u6765\u8ba1\u8d39\uff0c\u800c\u4e0d\u9650\u5e7f\u544a\u6295\u653e\u91cf\u3002<\/p>\n\n\n\n

\u3000\u30002\u3001CPS(Cost Per Sales)\uff1a\u4ee5\u5b9e\u9645\u9500\u552e\u4ea7\u54c1\u6570\u91cf\u6765\u6362\u7b97\u5e7f\u544a\u520a\u767b\u91d1\u989d\u3002<\/p>\n\n\n\n

\u3000\u30003\u3001CPM(Cost Per Mille) \u6bcf\u5343\u4eba\u6210\u672c\uff1aCPM\u662f\u4e00\u79cd\u5c55\u793a\u4ed8\u8d39\u5e7f\u544a\uff0c\u6309\u5c55\u793a\u91cf\u4ed8\u8d39<\/p>\n\n\n\n

\u3000\u30004\u3001CPT(Cost Per Time) \u6bcf\u65f6\u95f4\u6bb5\u6210\u672c\uff1aCPT\u662f\u4e00\u79cd\u4ee5\u65f6\u95f4\u6765\u8ba1\u8d39\u7684\u5e7f\u544a\uff0c\u56fa\u5b9a\u65f6\u95f4\u5185\u56fa\u5b9a\u5e7f\u544a\u4f4d\u5c55\u793a\u5e7f\u544a\u3002<\/p>\n\n\n\n

\u3000\u30005\u3001CPC(Cost Per Click) \u6bcf\u70b9\u51fb\u6210\u672c\uff1aCPC\u662f\u4e00\u79cd\u70b9\u51fb\u4ed8\u8d39\u5e7f\u544a\uff0c\u6839\u636e\u5e7f\u544a\u88ab\u70b9\u51fb\u7684\u6b21\u6570\u6536\u8d39\u3002<\/p>\n\n\n\n

\u3000\u3000\u6211\u5047\u8bbe\uff1a\u8be5\u5e7f\u544a\u662f\u91c7\u7528RTB\u7ade\u4ef7\u89c4\u5219\u88ab\u4eac\u4e1c\u8d2d\u4e70\u5230\u7684\u5e7f\u544a\u673a\u4f1a\u30022<\/strong><\/p>\n\n\n\n

\u3000\u3000\u8fc7\u7a0b\u62c6\u89e3<\/strong><\/p>\n\n\n\n

\u3000\u3000\u6211\u4eec\u6765\u62c6\u89e3\u4e00\u4e0b\u6211\u5728\u4eac\u4e1c\u641c\u7d22\u7684\u5546\u54c1\uff0c\u5e7f\u544a\u662f\u600e\u4e48\u5c55\u793a\u5230\u6296\u97f3\u6765\u7684\u3002<\/p>\n\n\n\n

\u3000\u30001. \u6570\u636e<\/strong><\/p>\n\n\n\n

\u3000\u3000\u5148\u4ece\u6570\u636e\u5f00\u59cb\uff1a<\/p>\n\n\n\n

\u3000\u3000\u4f5c\u4e3a\u6296\u97f3\u7684\u548c\u4eac\u4e1c\u7684\u7528\u6237\uff0c\u6211\u5728\u6296\u97f3\u548c\u4eac\u4e1c\u90fd\u5206\u522b\u6709\u5bf9\u5e94\u7684\u7528\u6237\u753b\u50cf\u3002<\/p>\n\n\n\n

\u3000\u3000\u5f53\u7136\uff0c\u4e0d\u540c\u5e73\u53f0\u7684\u7528\u6237\u753b\u50cf\u5fc5\u7136\u6536\u96c6\u7684\u5177\u4f53\u4fe1\u606f\u4e0d\u4e00\u6837\uff0c\u4fa7\u91cd\u70b9\u662f\u6709\u5dee\u522b\u7684\u3002\u6bd4\u5982\uff1a\u6296\u97f3\u662f\u6839\u636e\u6211\u5173\u6ce8\u7684\u7528\u6237\uff0c\u6d4f\u89c8\u7684\u89c6\u9891\u5185\u5bb9\uff0c\u6d4f\u89c8\u89c6\u9891\u7684\u5b8c\u6574\u5ea6\uff0c\u8fd8\u6709\u6ce8\u518c\u586b\u5165\u7684\u4e00\u4e9b\u57fa\u672c\u4fe1\u606f\u7b49\u5185\u5bb9\u751f\u6210\u7684\u7528\u6237\u753b\u50cf\u3002<\/p>\n\n\n\n

\u3000\u3000\u800c\u4eac\u4e1c\u4f5c\u4e3a\u7535\u5546\u5e73\u53f0\uff0c\u66f4\u5173\u6ce8\u7684\u5fc5\u7136\u662f\u6211\u7684\u8d2d\u4e70\u4e60\u60ef\u3001\u6536\u85cf\u7684\u5546\u54c1\u3001\u641c\u7d22\u7684\u5546\u54c1\u3001\u611f\u5174\u8da3\u7684\u54c1\u7c7b\u7b49\u5185\u5bb9\u751f\u6210\u7684\u753b\u50cf\u3002<\/p>\n\n\n\n

\u3000\u3000\u4f46\u603b\u4f53\u800c\u8a00\uff0c\u753b\u50cf\u7684\u751f\u6210\u4e00\u822c\u53ef\u4ee5\u6982\u62ec\u603b\u7ed3\u4e3a\u4ee5\u4e0b\u8fd9\u4e2a\u516c\u5f0f\uff1a<\/p>\n\n\n\n

\u3000\u3000\u753b\u50cf = \u7528\u6237\u57fa\u672c\u4fe1\u606f+\u7528\u6237\u5174\u8da3+\u7528\u6237\u884c\u4e3a+\u5173\u8054\u4fe1\u606f<\/strong><\/p>\n\n\n\n

\u3000\u3000\u7528\u6237\u4fe1\u606f\uff1a<\/strong> \u5305\u62ec\u6ce8\u518c\u8d44\u6599\uff0c\u5730\u7406\u4f4d\u7f6e\uff0c\u5e74\u9f84\u6027\u522b\u7b49\u7b49\u3002<\/p>\n\n\n\n

\u3000\u3000\u7528\u6237\u5174\u8da3\uff1a<\/strong> \u5173\u6ce8\u7684\u5e97\u94fa\uff0c\u7ecf\u5e38\u6d4f\u89c8\u7684\u54c1\u7c7b\uff0c\u6536\u85cf\u7684\u5546\u54c1\u3002<\/p>\n\n\n\n

\u3000\u3000\u7528\u6237\u884c\u4e3a\uff1a<\/strong> \u5728\u6d41\u91cf\u5185(\u6b64\u5904\u5e94\u4e3a\u4eac\u4e1cAPP\u5ba2\u6237\u7aef)\u7684\u884c\u4e3a\u8bb0\u5f55\uff0c\u6bd4\u5982\u641c\u7d22\u52a8\u4f5c\uff0c\u8d2d\u4e70\uff0c\u6d4f\u89c8\u65f6\u95f4\uff0c\u641c\u7d22\u9891\u6b21\u7b49\u7b49\u3002<\/p>\n\n\n\n

\u3000\u3000\u5173\u8054\u4fe1\u606f\uff1a<\/strong> \u6839\u636e\u4e00\u4e9b\u6807\u7b7e\u5f52\u56e0\u5206\u6790\u6240\u5f97\u7684\u63a8\u5bfc\u4fe1\u606f\u3002<\/p>\n\n\n\n

\u3000\u3000\u6211\u5728\u4eac\u4e1c\u641c\u7d22\u4ea7\u751f\u7684\u8bb0\u5f55\u5c5e\u4e8e\u7528\u6237\u884c\u4e3a\u548c\u5174\u8da3\u4fe1\u606f\uff0c\u5b9e\u65f6\u88ab\u5b58\u50a8\u5230\u6570\u636e\u5e93\u4f5c\u4e3a\u7528\u6237\u753b\u50cf\u5f88\u91cd\u8981\u7684\u4e00\u90e8\u5206\u3002\u56e0\u4e3a\u6709\u9700\u6c42\u624d\u4f1a\u884c\u52a8\uff0c\u533a\u522b\u4e8e\u88ab\u52a8\u6536\u96c6\u5230\u7684\u4fe1\u606f\uff0c\u662f\u6bd4\u8f83\u8feb\u5207\u548c\u5f3a\u70c8\u7684\u3002\u5728\u753b\u50cf\u4f53\u7cfb\u4e2d\uff0c\u8be5\u6807\u7b7e\u4e00\u6bb5\u65f6\u95f4\u5185\u6240\u5360\u6743\u91cd\u65e0\u7591\u662f\u975e\u5e38\u9ad8\u7684\u3002<\/p>\n\n\n\n

\u3000\u30002. \u6295\u653e<\/strong><\/p>\n\n\n\n

\u3000\u3000\u6709\u5e7f\u544a\u5185\u5bb9\uff0c\u5fc5\u7136\u6709\u6295\u653e\u3002<\/p>\n\n\n\n

\u3000\u3000\u5206\u4e24\u79cd\u60c5\u51b5\uff1a\u4e00\u79cd\u662f\u4eac\u4e1c\u672c\u8eab\u7684\u6295\u653e\u5e73\u53f0\uff08\u5373DSP\uff09\u63a5\u5165\u4e86\u5934\u6761\u7684ADX\uff1b\u53e6\u4e00\u79cd\u662f\u4eac\u4e1c\u7684\u8425\u9500\u4eba\u5458\u76f4\u63a5\u5728\u5934\u6761\u7684\u8425\u9500\u5e73\u53f0\u76f4\u63a5\u6295\u653e\u3002<\/strong><\/p>\n\n\n\n

\u3000\u3000\u56e0\u4e3a\u6b64\u5e7f\u544a\u5173\u8054\u5230\u4e86\u6211\u5b9e\u65f6\u641c\u7d22\u4ea7\u751f\u7684\u6570\u636e\uff0c\u6211\u4eec\u6392\u9664\u7b2c\u4e8c\u79cd\u60c5\u51b5\u3002\u4eac\u4e1c\u5e94\u8be5\u662f\u63a5\u5165\u4e86\u5934\u6761\u7684ADX\uff0c\u8fd9\u6837\u624d\u80fd\u5b9e\u65f6\u5728\u4eac\u4e1c\u7684\u6570\u636e\u5e93\u91cc\u9762\u63d0\u53d6\u6211\u7684\u6807\u7b7e\u4f5c\u4e3a\u5339\u914d\u7684\u6807\u51c6\u3002<\/p>\n\n\n\n

\u3000\u30003. \u7528\u6237\u53c2\u4e0e<\/strong><\/p>\n\n\n\n

\u3000\u3000\u524d\u671f\u5de5\u4f5c\u505a\u5b8c\u4e4b\u540e\uff0c\u5c31\u662f\u7528\u6237\u53c2\u4e0e\u4e86\u3002<\/p>\n\n\n\n

\u3000\u3000\u5f53\u6211\u4eec\u5728\u6296\u97f3\u6d4f\u89c8\u89c6\u9891\u65f6\uff0c\u6296\u97f3\u4f1a\u95f4\u9694\u7684\u5237\u51fa\u5e7f\u544a\uff0c\u524d\u9762\u6211\u4eec\u5047\u8bbe\u8be5\u5e7f\u544a\u662f\u4e3aRTB\u7ade\u4ef7\u5e7f\u544a\u3002<\/p>\n\n\n\n

\u3000\u3000\u90a3\u5f53\u6211\u5237\u5230\u8fd9\u4e2a\u5e7f\u544a\u4f4d\u65f6\uff0c\u6296\u97f3\u901a\u8fc7ADX\u540c\u65f6\u5411N\u4e2a\u5e73\u53f0\u53d1\u9001\u6d88\u606f\uff0c\u544a\u77e5\u6709\u53ef\u51fa\u552e\u7684\u5e7f\u544a\u4f4d\uff0c\u8bf7\u5404\u4e2aDSP\u53c2\u4e0e\u7ade\u4ef7\u3002<\/p>\n\n\n\n

\u3000\u3000\u53d1\u9001\u6d88\u606f\u65f6\uff0c\u643a\u5e26\u7528\u6237\u4fe1\u606f\uff0c\u7528\u6237\u4fe1\u606f\u6709\u552f\u4e00\u8bc6\u522b\u53f7(\u5047\u8bbe\u662f\u624b\u673a\u53f7)\u3002\u4eac\u4e1c\u5728\u6536\u5230\u6d88\u606f\u65f6\uff0c\u62ff\u6296\u97f3\u53d1\u8fc7\u6765\u7684\u552f\u4e00\u8bc6\u522b\u53f7\u4e0e\u81ea\u8eabDMP\u6570\u636e\u5e93\u5185\u7684\u8bc6\u522b\u53f7\u505a\u5339\u914d\uff0c\u53d1\u73b0\u8be5\u7528\u6237\u5b58\u5728\uff0c\u5e76\u4e14\u8fd1\u671f\u6709\u641c\u7d22\u67d0\u5546\u54c1\u7684\u884c\u4e3a\u3002<\/p>\n\n\n\n

\u3000\u3000\u51fa\u9ad8\u4ef7\u8d2d\u4e70\u8be5\u5e7f\u544a\u4f4d\uff0c\u5e76\u6700\u7ec8\u8d62\u5f97\u8be5\u5e7f\u544a\u4f4d\u8be5\u6b21\u5e7f\u544a\u7684\u5c55\u793a\u6743\u3002\u7136\u540e\uff0c\u5c06\u9700\u8981\u6295\u653e\u7684\u5546\u54c1\u4fe1\u606f\u5e7f\u544a\u5185\u5bb9\u8fd4\u56de\u7ed9\u6296\u97f3\u3002<\/p>\n\n\n\n

\u3000\u3000\u8fd9\u91cc\u5199\u7684\u6bd4\u8f83\u7b80\u5355\uff0c\u5176\u5b9e\u5185\u90e8\u903b\u8f91\u91cc\u9762\u8fd8\u6709\u5f88\u591a\u7684\u89c4\u5219\uff0c\u5f53\u7136\uff0c\u8fd9\u4e9b\u90fd\u662f\u5728\u6beb\u79d2\u7ea7\u522b\u5b8c\u6210\u7684\u3002<\/p>\n\n\n\n

\u3000\u3000\u4e4b\u540e\uff0c\u5c31\u662f\u7528\u6237\u770b\u5230\u5e7f\u544a\u5185\u5bb9\uff0c\u5927\u9a82\u4e00\u58f0\uff1aXX!<\/p>\n\n\n\n

\u3000\u3000\u4ee5\u4e0a\u5c31\u662f\u6574\u4e2a\u6d41\u7a0b\u7684\u4ecb\u7ecd\u3002\u4f46\u662f\uff0c\u5927\u5bb6\u901a\u7bc7\u8bfb\u4e0b\u6765\uff0c\u5e94\u8be5\u53d1\u73b0\uff1a\u5176\u5b9e\u8fd9\u4e2a\u5546\u54c1\uff0c\u6211\u4e0d\u4ec5\u4ec5\u662f\u641c\u7d22\u4e86\uff0c\u6211\u8fd8\u786e\u786e\u5b9e\u5b9e\u7684\u5df2\u7ecf\u5b8c\u6210\u8d2d\u4e70\u4e86\u3002<\/strong><\/p>\n\n\n\n

\u3000\u3000\u50cf\u7c7b\u4f3c\u6211\u8d2d\u4e70\u7684\u8fd9\u4e24\u79cd\u5546\u54c1\u90fd\u662f\u65e5\u5e38\u751f\u6d3b\u4e2d\u4f7f\u7528\u9891\u7387\u5f88\u4f4e\u7684\u5546\u54c1\uff0c\u4e1c\u897f\u6211\u5df2\u7ecf\u4e70\u4e86\uff0c\u4e00\u822c\u60c5\u51b5\u4e0b\u77ed\u671f\u5185\u4e0d\u4f1a\u518d\u8d2d\u4e70\uff0c\u9664\u975e\u4eac\u4e1c\u662f\u60f3\u8ba9\u6211\u53bb\u9000\u8d27\uff0c\u518d\u505a\u9009\u62e9\uff0c\u5f53\u7136\u8fd9\u4e5f\u662f\u4e0d\u53ef\u80fd\u3002\u90a3\u8fd9\u4e00\u6ce2\u6309RTB\u7ade\u4ef7\u903b\u8f91\u6765\u8bb2\u4e8f\u7684\u5c31\u662f\u4eac\u4e1c\u4e86\u3002<\/p>\n\n\n\n

\u3000\u3000\u901a\u8fc7\u524d\u6587\u4ecb\u7ecd\uff0c\u6211\u4eec\u77e5\u9053\u4eac\u4e1c\u63a8\u9001\u7684\u51b3\u7b56\u4f9d\u636e\u662f\u6211\u5728APP\u5185\u7684\u641c\u7d22\u884c\u4e3a\uff0c\u4e3b\u52a8\u7684\u641c\u7d22\uff0c\u610f\u5473\u7740\u5f88\u5f3a\u7684\u8d2d\u4e70\u610f\u5411\u3002\u6b64\u65f6\u7528\u4e3a\u884c\u4e3a\u7684\u6807\u7b7e\u6bd4\u91cd\u5360\u6bd4\uff0c\u4f1a\u9ad8\u4e8e\u5176\u4ed6\u753b\u50cf\u6807\u7b7e\u3002\u6240\u4ee5\uff0c\u5728\u5f97\u5230\u6296\u97f3\u5e7f\u544a\u4f4d\u7684\u7ade\u4ef7\u8bf7\u6c42\u65f6\uff0c\u4eac\u4e1c\u5c06\u8be5\u6761\u5e7f\u544a\u63a8\u9001\u7ed9\u6211\u4e86\u3002<\/p>\n\n\n\n

\u3000\u3000\u95ee\u9898\u51fa\u5728\u54ea\u5462\uff1f<\/strong><\/p>\n\n\n\n

\u3000\u3000\u6211\u731c\u6d4b\u53ef\u80fd\u662f\u56e0\u4e3a\u7528\u6237\u91cf\u548c\u6570\u636e\u91cf\u7684\u5e9e\u5927\uff0c\u641c\u7d22\u8bb0\u5f55\u8fd8\u5b58\u5728\u7f13\u5b58\u5f53\u4e2d\uff0c\u6ca1\u6709\u548c\u8d2d\u4e70\u8bb0\u5f55\u76f8\u5173\u8054\u3002\u6216\u8005\u5e72\u8106\u4eac\u4e1c\u5e76\u672a\u5bf9\u5546\u54c1\u7684\u5206\u7c7b\u505a\u9891\u6b21\u6807\u8bb0\uff0c\u672a\u5bf9\u7528\u6237\u7684\u4e0b\u6b21\u8d2d\u4e70\u9884\u671f\u505a\u9884\u4f30\u3002<\/p>\n\n\n\n

\u3000\u3000\u57fa\u4e8e\u4ee5\u4e0a\u7684\u8bdd\u6211\u5efa\u8bae\uff1a\u5bf9\u5546\u54c1\u505a\u6d88\u8d39\u9891\u6b21\u5206\u7c7b\uff0c\u53ca\u65f6\u6574\u5408\u66f4\u65b0\u753b\u50cf\uff0c\u8f93\u51fa\u53ef\u9760\u6027\u7684\u51b3\u7b56\u610f\u89c1\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u3000\u3000\u524d\u4e24\u5929\uff0c\u7b14\u8005\u611f\u89c9\u5237\u7259\u592a\u8d39\u529b\uff0c\u8001\u5237\u4e0d\u5e72\u51c0\uff0c\u6240\u4ee5\u6253\u5f00\u4eac\u4e1c\uff0c\u641c\u7d22\u4e86\u7535\u52a8\u7259\u5237\uff0c\u7136\u540e\u4e00\u6c14\u5475\u6210\u5b8c\u6210\u4e86\u4e00\u4e9b\u5217\u7684\u8d2d\u4e70\u4ed8\u6b3e\u64cd\u4f5c\u3002 \u3000\u3000\u6df1\u5733\u6700\u8fd1\u7684\u5929\u6c14\u9b3c\u7684\u5f88\uff0c\u5929\u5929\u4e0b\u96e8\uff0c\u4e00\u5e74\u6ca1\u6362\u8fc7\u7684\u96e8\u522e\u5668\uff0c\u6ecb\u6ecb\u54cd\u8fd8\u522e\u4e0d\u5e72\u51c0\uff0c\u55ef\uff0c\u4f60\u4eec\u731c\u5bf9\u4e86\uff0c\u7136\u540e\u6211\u53c8\u6253\u5f00\u4e86\u4eac\u4e1c\uff0c\u4e00\u987f\u64cd\u4f5c\u731b\u5982\u864e…<\/p>\n","protected":false},"author":1,"featured_media":2952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[387],"topic":[],"class_list":["post-2951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jiaocheng","tag-387"],"_links":{"self":[{"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/posts\/2951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/comments?post=2951"}],"version-history":[{"count":2,"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/posts\/2951\/revisions"}],"predecessor-version":[{"id":2954,"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/posts\/2951\/revisions\/2954"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/media\/2952"}],"wp:attachment":[{"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/media?parent=2951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/categories?post=2951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/tags?post=2951"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/topic?post=2951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}