{"id":7040,"date":"2020-03-24T10:34:07","date_gmt":"2020-03-24T02:34:07","guid":{"rendered":"http:\/\/www.cehuan.com\/?p=7040"},"modified":"2020-03-24T10:34:08","modified_gmt":"2020-03-24T02:34:08","slug":"%e6%8a%96%e9%9f%b3%e7%9b%b4%e6%92%ad%ef%bc%8c%e4%bd%a0%e9%9c%80%e8%a6%81%e7%9f%a5%e9%81%93%e7%9a%8437%e4%b8%aa%e6%95%b0%e6%8d%ae%e7%9f%a5%e8%af%86%ef%bc%81","status":"publish","type":"post","link":"https:\/\/www.cehuan.com\/7040.html","title":{"rendered":"\u6296\u97f3\u76f4\u64ad\uff0c\u4f60\u9700\u8981\u77e5\u9053\u768437\u4e2a\u6570\u636e\u77e5\u8bc6\uff01"},"content":{"rendered":"\n

\u3000\u3000\u75ab\u60c5\u8ba9\u76f4\u64ad\u5f7b\u5e95\u7834\u5708\uff0c\u76f4\u64ad\u529f\u80fd\u5df2\u7ecf\u6210\u4e3a\u5982\u4eca\u5404\u5927APP\u7684\u57fa\u7840\u529f\u80fd\u3002\u5728\u5168\u6c11\u76f4\u64ad\u7684\u98ce\u6f6e\u4e4b\u4e0b\uff0c\u6bcf\u4e00\u4e2a\u8425\u9500\u4eba\u90fd\u8be5\u5bf9\u76f4\u64ad\u6709\u6240\u4e86\u89e3\u3002<\/p>\n\n\n\n

\u3000\u3000\u4eca\u5929\u7684\u76f4\u64ad\u884c\u4e1a\u7eb7\u7e41\u590d\u6742\uff0c\u4ece\u4f20\u7edf\u7684\u5728\u7ebf\u76f4\u64ad\u3001\u79c0\u573a\u76f4\u64ad\uff0c\u5230\u5982\u4eca\u7684\u77ed\u89c6\u9891\u5e73\u53f0\u76f4\u64ad\u3001\u76f4\u64ad\u5e26\u8d27\uff0c\u90fd\u5448\u73b0\u51fa\u4e0d\u540c\u7279\u70b9\u3002<\/p>\n\n\n\n

\u3000\u3000\u6211\u4eec\u5c06\u5411\u4f60\u4ecb\u7ecd\u5728\u7ebf\u76f4\u64ad(\u4f20\u7edf\u76f4\u64ad\u884c\u4e1a)\u3001\u6dd8\u5b9d\u76f4\u64ad(\u5e26\u8d27\u76f4\u64ad\u4ee3\u8868)\u3001\u5feb\u624b\u76f4\u64ad(\u77ed\u89c6\u9891\u76f4\u64ad\u4ee3\u8868)\u7684\u5404\u9879\u6570\u636e\u53ca\u8981\u70b9\uff0c\u5e2e\u4f60\u5feb\u901f\u4e86\u89e3\u4e2d\u56fd\u76f4\u64ad\u884c\u4e1a\u3002<\/p>\n\n\n\n

\u3000\u30001\u3001\u5173\u4e8e\u5728\u7ebf\u76f4\u64ad\u6574\u4f53<\/strong><\/p>\n\n\n\n

\u3000\u30001\u30012019\u5e74\u76f4\u64ad\u7528\u6237\u89c4\u6a21\u4e3a5.04\u4ebf\u4eba\uff0c\u539f\u672c\u9884\u8ba12020\u5e74\u76f4\u64ad\u7528\u6237\u8fbe5.26\u4ebf\u4eba\uff0c\u4f46\u75ab\u60c5\u4f1a\u8ba9\u76f4\u64ad\u5e02\u573a\u8fce\u6765\u66f4\u9ad8\u901f\u7684\u589e\u957f\u3002<\/p>\n\n\n\n

\u3000\u30002\u3001\u7537\u6027\u76f4\u64ad\u7528\u6237\u8fc7\u534a(58.9%)\uff0c24\u5c81\u4ee5\u4e0b\u7684\u7528\u6237\u8fd1\u4e94\u6210(46.9%)\uff0c25-30\u5c81\u7684\u7528\u6237\u5360\u4e09\u6210\u591a(33%)\u3002(2020\u5e741\u6708\u6570\u636e)<\/p>\n\n\n\n

\u3000\u30003\u3001\u76f4\u64ad\u7528\u6237\u4e2d\uff0c\u5927\u5b66\u672c\u79d1\u5b66\u5386\u7528\u6237\u5360\u8fd1\u4e94\u6210(48%)\uff0c\u4e00\u3001\u4e8c\u7ebf\u57ce\u5e02\u7528\u6237\u5206\u522b\u536031.5%\u300140.4%\uff0c\u4f46\u8fd9\u4e5f\u8bf4\u660e\u4e0b\u6c89\u5e02\u573a\u53ef\u4f9b\u6316\u6398\u7684\u76f4\u64ad\u6f5c\u529b\u5de8\u5927\u3002(2020\u5e741\u6708\u6570\u636e)<\/p>\n\n\n\n

\u3000\u30004\u3001\u603b\u4f53\u6765\u8bf4\uff0c\u7528\u6237\u770b\u76f4\u64ad\u7684\u52a8\u673a\u5728\u4e8e\uff1a\u5a31\u4e50\u653e\u677e\u3001\u83b7\u53d6\u4fe1\u606f\u3001\u6d88\u78e8\u65f6\u95f4\u3001\u5b66\u4e60\u77e5\u8bc6\uff0c\u201c\u5a31\u4e50+\u77e5\u8bc6\u201d\u662f\u89c2\u770b\u76f4\u64ad\u7684\u4e3b\u8981\u52a8\u529b\u3002<\/p>\n\n\n\n

\u3000\u30005\u3001\u201c\u76f4\u64ad+\u7535\u5546\u201d\u662f\u6700\u53d7\u7528\u6237\u6b22\u8fce\u7684\u5185\u5bb9\u5f62\u5f0f\uff08\u5360\u6bd443.7%\uff09\uff0c\u5176\u6b21\u662f\u201c\u76f4\u64ad+\u7efc\u827a\u201d\uff0836%\uff09\u3001\u201c\u76f4\u64ad+\u6559\u80b2\u201d\uff0826.3%\uff09\u3002<\/strong><\/p>\n\n\n\n

\u3000\u30006\u3001\u79c0\u573a\u76f4\u64ad\u662fPC\u7aef\u7684\u4ea7\u7269\uff0c\u4e3b\u8981\u5206\u4e3a\u5a31\u4e50\u7c7b\u76f4\u64ad\u548c\u6e38\u620f\u76f4\u64ad\uff0c\u5a31\u4e50\u7c7b\u76f4\u64ad\u5934\u90e8\u5e73\u53f0\u662f\u82b1\u6912\u3001YY\uff0c\u6e38\u620f\u7c7b\u76f4\u64ad\u5934\u90e8\u5e73\u53f0\u662f\u6597\u9c7c\u3001\u864e\u7259\u3002<\/p>\n\n\n\n

\u3000\u30007\u3001\u5728\u79c0\u573a\u76f4\u64ad\u4e2d\uff0c\u7528\u6237\u5bf9\u5e73\u53f0\u7684\u9009\u62e9\u4e3b\u8981\u7531\u4e8e\u4f7f\u7528\u4f53\u9a8c\u3001\u5e73\u53f0\u5185\u5bb9\u548c\u7b7e\u7ea6\u4e3b\u64ad\u51b3\u5b9a\u3002<\/p>\n\n\n\n

\u3000\u30008\u300136.4%\u7684\u7528\u6237\u4f1a\u8d2d\u4e70\u4e3b\u64ad\u63a8\u8350\u7684\u5546\u54c1\uff0c32%\u7684\u7528\u6237\u4f1a\u8d2d\u4e70\u76f4\u64ad\u5e7f\u544a\u680f\u5546\u54c1\uff0c17.4%\u7684\u7528\u6237\u4f1a\u6253\u8d4f\u4e3b\u64ad\u3002(2020\u5e741\u6708\u6570\u636e)<\/p>\n\n\n\n

\u3000\u30009\u3001\u7528\u6237\u5728\u76f4\u64ad\u4e2d\u6d88\u8d39\u7684\u539f\u56e0\uff0c\u670938.9%\u662f\u56e0\u4e3a\u5bf9\u6d3b\u52a8\u611f\u5174\u8da3\uff0c35.6%\u662f\u56e0\u4e3a\u559c\u6b22\u4e3b\u64ad\uff0c\u4f46\u4ec519%\u662f\u56e0\u4e3a\u5546\u54c1\u6709\u4f18\u60e0\u7684\u4ef7\u683c\u3002<\/strong> \n(2020\u5e741\u6708\u6570\u636e)<\/p>\n\n\n\n

\u3000\u300010\u3001\u5728\u7ebf\u76f4\u64ad\u7684\u7528\u6237\u89c4\u6a21\u8d855\u4ebf\uff0c\u800c\u77ed\u89c6\u9891\u7684\u7528\u6237\u89c4\u6a216.3\u4ebf\uff0c\u5982\u4eca\u77ed\u89c6\u9891\u5df2\u5168\u90e8\u53d1\u529b\u76f4\u64ad\uff0c\u6b64\u5916B\u7ad9\u4e5f\u5728\u6295\u5165\u76f4\u64ad\uff0c\u76f4\u64ad\u5e73\u53f0\u7684\u884c\u4e1a\u7ade\u4e89\u5c06\u4f1a\u975e\u5e38\u6fc0\u70c8\u3002<\/p>\n\n\n\n

\u3000\u300011\u3001\u6dd8\u5b9d\u76f4\u64ad\u548c\u5feb\u624b\u76f4\u64ad\u662f\u79fb\u52a8\u7aef\u4e24\u5927\u76f4\u64ad\u5e26\u8d27\u5e73\u53f0\uff0c\u6b64\u5916\uff0c\u6296\u97f3\u3001\u62fc\u591a\u591a\u3001\u4eac\u4e1c\u7b49\u5927\u5e73\u53f0\u5747\u4e0a\u7ebf\u76f4\u64ad\uff0cB\u7ad9\u3001\u5c0f\u7ea2\u4e66\u3001\u8611\u83c7\u8857\u7b49\u793e\u533a\u5e73\u53f0\u4e5f\u90fd\u52a0\u5165\u4e86\u76f4\u64ad\u5927\u6218\uff0c\u4e0d\u53ef\u5ffd\u89c6\u7684\u5fae\u4fe1\u76f4\u64ad\u4e5f\u6b63\u5728\u6478\u7d22\u5f53\u4e2d\u3002<\/p>\n\n\n\n

\u3000\u300012\u3001\u5728\u5e26\u8d27\u76f4\u64ad\u4e2d\uff0c\u201c\u5979\u7ecf\u6d4e\u201d\u96c6\u4e2d\u5728\u6dd8\u5b9d\u76f4\u64ad\uff0c\u201c\u4ed6\u7ecf\u6d4e\u201d\u96c6\u4e2d\u5728\u5feb\u624b\u76f4\u64ad\uff0c\u800c\u6296\u97f3\u7684\u7537\u5973\u76f4\u64ad\u89c2\u4f17\u76f8\u5bf9\u5e73\u8861\u3002<\/strong><\/p>\n\n\n\n

\u3000\u300013\u3001\u4e09\u5927\u5e26\u8d27\u4e3b\u64ad\u662f\uff1a\u8587\u5a05\u3001\u674e\u4f73\u7426\u3001\u8f9b\u5df4\uff0c\u8587\u5a05\u80cc\u540e\u662f\u6dd8\u7cfb\u6d41\u91cf\uff0c\u674e\u4f73\u7426\u662f\u6dd8\u7cfb\u548c\u6296\u97f3\u6d41\u91cf\u7684\u7ed3\u5408\uff0c\u8f9b\u5df4\u80cc\u540e\u662f\u5feb\u624b\u6d41\u91cf\u3002<\/p>\n\n\n\n

\u3000\u300014\u3001\u674e\u4f73\u7426\u5e26\u8d27\u4e3b\u8981\u662f\u7b2c\u4e09\u65b9\u54c1\u724c\uff0c\u5356\u5f97\u6700\u597d\u7684\u81ea\u7136\u662f\u5927\u724c\u53e3\u7ea2;\u8f9b\u5df4\u5e26\u8d27\u66f4\u591a\u662f\u5b9a\u5236\u54c1\uff0c\u5356\u5f97\u6700\u597d\u7684\u662f\u8f9b\u6709\u5fd7\u4e25\u9009(\u81ea\u4e3b\u54c1\u724c)\u51bb\u5e72\u7c89\u548c\u9762\u819c;\u8587\u5a05\u7684\u5b9a\u5236\u54c1\u6bd4\u4f8b\u572830%\u4ee5\u4e0a\uff0c\u76f8\u5bf9\u66f4\u5e73\u8861\u3002<\/p>\n\n\n\n

\u3000\u30002\u3001\u5173\u4e8e\u6dd8\u5b9d\u76f4\u64ad\u751f\u6001<\/strong><\/p>\n\n\n\n

\u3000\u300015\u3001\u636e\u4e1a\u5185\u6d41\u4f20\u7684\u6570\u636e\uff0c\u6dd8\u5b9d\u76f4\u64ad\u6bcf\u665aGMV\u4e2d\uff0c\u8587\u5a05\u5c5530%\uff0c\u674e\u4f73\u7426\u536020%\uff0c\u5269\u4e0b50%\u88ab\u5404\u8def\u4e3b\u64ad\u74dc\u5206\u3002(2019\u5e7411\u6708\u6570\u636e)<\/p>\n\n\n\n

\u3000\u300016\u30012020\u5e742\u6708\u4ee5\u6765\uff0c100\u591a\u79cd\u7ebf\u4e0b\u804c\u4e1a\u5f00\u59cb\u8f6c\u6218\u7ebf\u4e0a\uff0c\u201c\u4e91\u5de5\u4f5c\u201d\u4e5f\u6210\u4e3a\u75ab\u60c5\u671f\u95f4\u7684\u5e38\u6001\uff0c2\u6708\u6dd8\u5b9d\u76f4\u64ad\u65b0\u589e\u5546\u5bb6\u98d9\u5347719%\u3002<\/p>\n\n\n\n

\u3000\u300017\u3001\u5728\u6dd8\u5b9d\u76f4\u64ad\u4e2d\uff0c\u5168\u56fd500\u591a\u5bb6\u623f\u4ea7\u673a\u67845000\u591a\u540d\u7f6e\u4e1a\u987e\u95ee\u201c\u4e91\u5356\u623f\u201d\uff0c200\u4e07\u7528\u6237\u201c\u4e91\u770b\u623f\u201d\u4f46\u4e0d\u4e70\u3002(2020\u5e742\u6708\u6570\u636e)<\/p>\n\n\n\n

\u3000\u300018\u3001\u670923\u4e2a\u6c7d\u8f66\u54c1\u724c\u76841500\u5bb6\u95e8\u5e97\u5728\u6dd8\u5b9d\u201c\u4e91\u5356\u8f66\u201d\uff0c\u5b9d\u9a6c\u3001\u5965\u8fea\u6bcf\u5929\u5f00\u64ad100\u591a\u573a\u3002(2020\u5e742\u6708\u6570\u636e)<\/p>\n\n\n\n

\u3000\u300019\u3001\u4e91\u8e66\u8fea\u6b63\u5728\u6210\u4e3a\u70ed\u70b9\uff0c\u6469\u767b\u5929\u7a7a\u7b49\u97f3\u4e50\u5382\u724c\u5f00\u59cb\u53d1\u529b\u201c\u4e91\u97f3\u4e50\u8282\u201d\uff0cB\u7ad9\u662f\u201c\u4e91\u8e66\u8fea\u201d\u7684\u91cd\u8981\u76f4\u64ad\u5e73\u53f0\uff0c\u66fe\u6709\u7ebf\u4e0a\u8349\u8393\u97f3\u4e50\u8282\u6700\u9ad8\u540c\u65f6\u5728\u7ebf\u4eba\u6570\u9ad8\u8fbe27\u4e07\u3002(2020\u5e742\u6708\u6570\u636e)<\/p>\n\n\n\n

\u3000\u300020\u3001\u57282019\u5e74\u4e2d\uff0c\u8d85\u8fc7\u4e00\u534a\u7684\u6dd8\u5b9d\u54c1\u724c\u5546\u5bb6\u901a\u8fc7\u76f4\u64ad\u7684\u65b9\u5f0f\u83b7\u5f97\u4e86\u65b0\u589e\u957f\uff0c\u5728\u6dd8\u5b9d\u76f4\u64ad\u5e73\u53f0\u4e0a\uff0c\u5546\u5bb6\u81ea\u64ad\u7684\u573a\u6b21\u5360\u6bd4\u4e3a90%\uff0c\u5546\u5bb6\u81ea\u64ad\u662f\u6dd8\u5b9d\u76f4\u64ad\u7684\u57fa\u77f3\u3002<\/p>\n\n\n\n

\u3000\u300021\u3001\u622a\u81f32019\u5e74\u5e95\uff0c\u6dd8\u5b9d\u76f4\u64ad\u5546\u5bb6\u6708\u5f00\u64ad\u5546\u5bb6\u6570\u540c\u6bd4\u589e\u957f\u63a5\u8fd11\u500d\uff0c\u65e5\u5747\u5f00\u64ad\u573a\u6b21\u540c\u6bd4\u589e\u957f\u540c\u6837\u63a5\u8fd11\u500d\u3002<\/p>\n\n\n\n

\u3000\u300022\u3001\u6dd8\u5b9d\u76f4\u64ad\u751f\u6001\u5448\u73b0\u51fa\u201c\u6a44\u6984\u578b\u7ed3\u6784\u201d\uff0c\u5934\u90e8\u4e0e\u5c3e\u90e8\u76f4\u64ad\u5546\u5bb6\u6e17\u900f\u7387\u7a0d\u4f4e\uff0c\u8170\u90e8\u76f4\u64ad\u5546\u5bb6\u6e17\u900f\u7387\u6700\u9ad8\u3001\u63d0\u5347\u6700\u5feb\u3002<\/p>\n\n\n\n

\u3000\u300023\u3001\u8fc7\u53bb\u4e24\u5e74\u4e2d\uff0c\u5546\u5bb6\u76f4\u64ad\u589e\u957f\u6700\u5feb\u3001\u5360\u6bd4\u6700\u5927\u7684\u4e09\u4e2a\u884c\u4e1a\u7c7b\u76ee\u662f\uff1a\u5973\u88c5\u3001\u73e0\u5b9d\u3001\u7f8e\u5bb9\u62a4\u80a4\u3002<\/p>\n\n\n\n

\u3000\u300024\u3001\u6c7d\u8f66\u3001\u623f\u4ea7\u7b49\u5927\u5b97\u6d88\u8d39\u54c1\u5546\u5bb6\u5df2\u7ecf\u9010\u6b65\u8bd5\u6c34\u76f4\u64ad\u5e26\u8d27\uff0c\u7535\u73a9\u3001\u5927\u5bb6\u7535\u3001\u4e50\u5668\u3001\u8fd0\u52a8\u6237\u5916\u3001\u5bb6\u88c5\u4e3b\u6750\u7b49\u4e8c\u7ea7\u7c7b\u76ee\u5546\u5bb6\u5df2\u7ecf\u5c06\u76f4\u64ad\u4f5c\u4e3a\u6700\u91cd\u8981\u7684\u8fd0\u8425\u5de5\u5177\u3002<\/p>\n\n\n\n

\u3000\u300025\u3001\u5546\u5bb6\u53c2\u4e0e\u76f4\u64ad\u901a\u5e38\u6709\u56db\u79cd\u65b9\u5f0f\uff1a\u4e3b\u64ad\u5e26\u8d27\u3001PGC\u680f\u76ee\u3001\u81ea\u5efa\u76f4\u64ad\u56e2\u961f\u3001\u76f4\u64ad\u4ee3\u8fd0\u8425\uff0c\u5728\u75ab\u60c5\u5f71\u54cd\u4e0b\uff0c\u8d8a\u6765\u8d8a\u591a\u5546\u5bb6\u5f00\u59cb\u81ea\u5efa\u76f4\u64ad\u56e2\u961f\u3002<\/strong><\/p>\n\n\n\n

\u3000\u300026\u300190\u540e\u662f\u6dd8\u5b9d\u76f4\u64ad\u4e2d\u5360\u6bd4\u6700\u9ad8\u7684\u7528\u6237\u4eba\u7fa4\uff0c\u5973\u6027\u7528\u6237\u5360\u6dd8\u5b9d\u76f4\u64ad\u7528\u6237\u56db\u5206\u4e4b\u4e09\u4ee5\u4e0a\uff0c\u800c\u516d\u7ebf\u57ce\u5e02\u7684\u76f4\u64ad\u8d2d\u7269\u5360\u6bd4\u6bd4\u91cd\u6700\u9ad8\uff0c\u4e0b\u6c89\u5e02\u573a\u662f\u76f4\u64ad\u6398\u91d1\u5730\u3002(2019\u5e7412\u6708\u6570\u636e)<\/p>\n\n\n\n

\u3000\u30003\u3001\u5173\u4e8e\u5feb\u624b\u76f4\u64ad\u751f\u6001<\/strong><\/p>\n\n\n\n

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